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Acura Announces December and Year-End Sales Results

Acura sales up 51.9 percent for December and 27.2 percent for 2010

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Acura Logo. (PRNewsFoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., Jan. 4, 2011 /PRNewswire/ -- Acura sales for 2010 totaled 133,606, up 27.2 percent compared to 2009, based on the daily selling rate*. Strong December results for MDX and TSX helped Acura achieve 15,489 sales, a 51.9 percent** increase compared to December 2009 sales, and the 11th straight month of double-digit sales increases for Acura.

(Logo: http://photos.prnewswire.com/prnh/20100923/ACURALOGO)

“For Acura, 2010 has proven to be a remarkable year,” said Jeff Conrad , vice president of Acura sales. “With sales up more than 27 percent for the year, an improving economy and exciting new products like the TSX Sport Wagon, Acura’s future is looking bright.”

December sales of Acura light trucks were up 86.9 percent, with 7,680 units sold. For the year, light truck sales totaled 65,444, up 59.1 percent. In December, the MDX luxury SUV once again led Acura sales with 5,887 units sold, up 110.6 percent. RDX sales were up 24.5 percent for December, totaling 1,540 units.

Overall sales for Acura cars were up 28.3 percent for December with 7,809 units sold. For the year, Acura car sales totaled 68,162 units, up 6.7 percent. TSX had a record month leading Acura car sales with 4,393 units sold, an increase of 55.7 percent. December marked the launch of Acura’s all-new TSX Sport Wagon, which went on sale late in the month. TL sales totaled 3,275 units for the month, up 7.2 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 306 selling days for 2010 and 308 selling days for 2009.

**Monthly sales based on 27 days for December 2010 and 28 days for December 2009.

American Honda Vehicle Sales For December 2010
	Month-to-Date			Year-to-Date
	December	December	DSR**	December	December	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
Acura Division Total	15,489	10,575	51.9%	133,606	105,723	27.2%
TL *	3,275	3,167	7.2%	34,049	33,620	1.9%
TSX	4,393	2,926	55.7%	32,076	28,650	12.7%
Memo: TSX Wagon	126	0		126	0
RL	141	221	-33.8%	2,037	2,043	0.4%
MDX *	5,887	2,899	110.6%	47,210	31,178	52.4%
ZDX *	253	79	232.1%	3,259	79	4052.3%
RDX *	1,540	1,283	24.5%	14,975	10,153	48.5%
Selling Days	27	28		306	308
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.