DELRAY BEACH, Fla., March 10, 2015 /PRNewswire/ -- Bidtellect®, a leading Native Advertising technology and solutions company, today announced its proprietary Engagement Score measurement system for Native Ads. The company's Engagement Score provides advertisers and publishers an accurate and consistent way to quantify user engagement with campaigns transacted over Bidtellect's Native Exchange, and is included in reporting at no extra charge via four measured variables – time on site, visits, page views and bounces*.
"Though Native Advertising has proven to be a very effective and adaptive tool in helping brands reach their goals – be they awareness or conversions – it is still a relatively young technology, which, until now, lacked a way to truly quantify results," said Lon Otremba, Bidtellect's Chief Executive Officer. "We're excited to be the first in the industry to provide those on our platform with a truly objective measure of performance."
Unlike traditional paid search and display advertising, which utilize click-through-rates to measure performance, Native Ads aren't always tied to a specific event or conversion goal, making consistent quantification a challenge. User can spend seconds, minutes or hours on an advertiser's site, rendering it difficult to pick a conversion goal time to measure against, because there will always be a better conversion goal time. To remedy this, Bidtellect created the Engagement Score measurement system, to determine the success and performance of a campaign based on consumer engagement. The Engagement Score is a numerical rating from 0 to 10, wherein 0 represents the lowest level of consumer engagement, and 10 represents the highest.
In order to test the system's effectiveness and accuracy, Bidtellect partnered with digital public safety network, AlertID, to run a campaign focused on driving awareness for the growing brand. "Our goal with the AlertID campaign was to drive engagement through highly-targeted Native Ads and to measure effectiveness in a way that had never been done before," said Otremba. "Using our propriety Engagement Score, we were able to more accurately and efficiently share results with AlertID, helping to pragmatically shape their future ad-buying strategy and spend."
Highlights of the 6-week AlertID campaign include:
- Average time on site – increased 95%, from 136 seconds to 266 seconds
- Pages visited per user – increased 7%, from 1.14 to 1.22
- Bounce rate – reduced 69%, from 33% to 10%
- Click-through-rate – increased 17%, from 0.14% to 0.17%
- Conversation rate – increased 413%, from 0.20% to 1.04%
"Bidtellect's detailed, precise analytics provided valuable insight into the campaign and user behavior, which will help us to shape future programs designed to encourage citizens to live safer and more informed lives through the free AlertID app and online safety network," said Kep Sweeney, Co-CEO of AlertID.
About Bidtellect
Launched in 2013 and led by a group of the digital media industry's most successful ad tech pioneers, Bidtellect® is a global leader in Native Advertising providing a real-time-bidding platform and exchange which connects advertisers with rich and unique Native Advertising inventory. As a technologies and solutions provider, Bidtellect offers advertisers, agencies and media companies sophisticated technology built from the ground up to accommodate the unique challenges associated with delivery of Native Ads, in a programmatic fashion, across all devices and in all formats. Bidtellect's proprietary state of the art technology – the most advanced in the industry today – combined with its Native Intelligence approach, allows users of Bidtellect's exchange to implement effective Native campaigns at scale with maximum optimization and ROI. For more information please visit www.bidtellect.com, like Bidtellect on Facebook and follow us on Twitter and LinkedIn.
About AlertID
AlertID is the fastest growing neighborhood focused safety network that is free to use and helps protect families and neighborhoods. A virtual neighborhood watch for the 21st century, AlertID's mission is to help members live safely by providing a secure way to receive trusted public safety alerts and share information with family and neighbors.
AlertID uses proven technology to help citizens and federal, state, and local authorities share information about crime, sex offenders, natural disasters, missing children and severe weather that can threaten public safety. AlertID is accessible to members online as well as by email and mobile app. For more information visit www.AlertID.com.
Media contact:
Nathalie Nourian
451 Marketing
(213) 228-3294
[email protected]
* Bounces signify the number of visits to a given website lasting less than 5 seconds.
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SOURCE Bidtellect
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