BOSTON, June 20, 2016 /PRNewswire/ -- AdAgility, a Boston-based technology company, announced today that it is changing its company name to OfferLogic. The name change and re-brand reflects the company's expansion into the broader marketing technology space, in addition to serving in the transactional advertising market.
"We started our business as a performance advertising solution with technology that could provide relevant offers in transaction flows," says President Bryan Seastead. "During the past year we've listened to our customers who, in addition to serving third-party offers and ads, also want us to serve their own, first-party, endemic offers. As we continue to expand our native cross-selling and upselling capabilities, we want our brand name to more fully encompass and align with our expanded value proposition, which is much more than third-party advertising."
OfferLogic allows businesses to promote and cross-sell offers, deals, coupons or any 'call to action' in strategic site placements, as well as in email and on mobile. As a result, OfferLogic customers are able to drive product adoption and awareness, bolster customer loyalty and expand margins through increased lifetime value, all without disrupting user-experiences.
Through the single platform, OfferLogic customers enjoy real-time personalized merchandising and optimization without operational drag on product and engineering teams. Companies like Citrix, GoDaddy, BizFilings, Square, Pitney-Bowes and N2Y use OfferLogic's technology to deliver offers that increase revenue and customer engagement.
"The combination of smart decisioning, native offer presentation, and marketing automation integrations fuel customer journeys and increases product adoption," says OfferLogic CEO Doug Mitchell. "We place these capabilities in the hands of site merchandising experts and marketers, without the need for on-going support from developers."
As OfferLogic, the company will begin to serve customers across a wider variety of industry verticals. "Recently, we've learned we are an appealing solution to companies in the education, retail, financial and insurance spaces, to name a few," says Seastead. "Many companies want to quickly add and change offers in transaction funnels, site registration flows, or within product experiences. OfferLogic powers these exceptionally well."
The company will be operating under OfferLogic effective immediately. For more information, visit: www.OfferLogic.com
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