Adam & Eve Sees Sales/Profits Boom For First Quarter 2011

HILLSBOROUGH, N.C., May 3, 2011 /PRNewswire/ -- AdamAndEve .com (http://www.AdamAndEve .com/news), America's most trusted source for adult products, continues its record setting trend with first quarter 2011 results. Along with 1st quarter sales increases of 13% and profit increases of 9% over last year, the company is pleased to announce it is celebrating its best 1st quarter profit since 2007.

(Logo:  http://photos.prnewswire.com/prnh/20110223/LA51821LOGO )

"We are tremendously pleased with the first quarter 2011 results," says Chad Davis, Director of Marketing for Adam & Eve. "We've seen increases across the board... from 1st quarter 2010, sales from radio are up 25%, sales from television and new media are up 50%, and sales from paid search are up 32%. In addition, sales from the Adam & Eve catalog are up 6% and sales from email are up 4%."

"We've seen some interesting changes over the last few years," continues Davis. "Traditional customer acquisition tools such as direct mail and magazine advertising have decreased dramatically while paid search, email and new media efforts such as podcasts and mainstream television placement have gained momentum. It will be interesting to see what the next few years have in store, but we have been thrilled with the channels that have opened up to us in the last two to three years."

With more than 20 million satisfied customers and 40 years of experience, Adam & Eve continues to set the standard in adult entertainment.

For more information on Adam & Eve, visit the website at www.adamandeve .com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

SOURCE AdamAndEve.com



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