Adam & Eve Smashes Records In 2012

HILLSBOROUGH, N.C., Feb. 5, 2013 /PRNewswire/ -- Adam & Eve (www.AdamAndEve.com/news), America's most trusted name in adult products, is pleased to announce record-breaking increases in both sales and profits for 2012.

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"We are thrilled with the figures for 2012," says Adam & Eve Marketing Director Chad Davis . "This banner year is due to 335 amazing employees — everyone who takes the orders, packs the boxes, creates the offers — and our wonderful customers who order from us again and again. All of these efforts combined have brought us to this outstanding achievement."

"Compared to 2011, Adam & Eve saw sales increase by 15%, while net profits increased by double digits," continues Davis. "Our web based marketing channels have continued to grow, while our paper-based marketing channels continue to shrink. We saw significant sales growth in our affiliate and new media marketing channels, while all of our combined marketing efforts influenced a significant growth in sales via direct load traffic. We attribute a great deal of our profit increase to lowered marketing and operating costs, and we are optimistic that 2013 will yield even better results."

To celebrate this superior year, last week, Adam & Eve management treated employees to champagne toast and surprise cash bonus, as well as a luncheon and cake. "We would not be where we are without the fine individuals at Adam & Eve who make us what we are," says Davis. "It was nice to be able to celebrate this achievement with them."

With more than 10 million satisfied customers and over 40 years in business, Adam & Eve continues to set the standard in adult entertainment and sales.
 
For more information on Adam & Eve, visit AdamAndEve.com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

SOURCE Adam & Eve

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