AdamAndEve.com Goes Mobile

HILLSBOROUGH, N.C., Oct. 11, 2011 /PRNewswire/ -- AdamAndEve.com (www.AdamAndEve.com/news), the award-winning site of adult industry giant Adam & Eve, is pleased to announce the launch of its mobile website, compatible with iPhone and Android devices.

(Logo:  http://photos.prnewswire.com/prnh/20110223/LA51821LOGO)

"This project is a key initiative for the company to increase availability and convenience for its customers," explains Chad Davis, Marketing Director for Adam & Eve. "We are excited to time the launch just before the holidays... historically the busiest time of the year for us."

"Our customers have become mobile — whether for business or pleasure — and our goal is to be as accessible to them as possible and provide a consistent and positive experience for them, regardless of how they choose to shop. We envision mobile becoming a core channel for our business in 2012, and this is a first step in catering to these customers whenever, wherever, and however they want to engage with us."

The Adam & Eve mobile Web store provides comprehensive features for shoppers that are optimized for their mobile phones, such as:

• Ability to browse and search across the entire site
• Rich product descriptions and full-color images
• Mobile optimized checkout
• Read/Write reviews
• Support of all offer codes
• Click to call
• Order tracking

For more information on AdamAndEve.com, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

SOURCE AdamAndEve.com

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