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Adap.tv Appoints Industry Veteran Jason Shulman as Vice President of Sales

Company Continues Expansive Growth With New Addition to Executive Team


News provided by

adap.tv

Sep 22, 2010, 09:00 ET

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SAN MATEO, Calif., Sept. 22 /PRNewswire/ -- Adap.tv, creators of the industry's first online video advertising marketplace and the onesource online video ad-serving platform, today announced the appointment of Jason Shulman as Vice President of Sales. Shulman, a 15 year veteran in the advertising and technology space, is the newest addition to adap.tv's executive team.

In this role, Shulman will be responsible for the strategic planning and management of all partnership sales and business development operations. Most recently, he served as the Chief Revenue Officer at [x+1], the leader in online targeting platforms. Shulman was responsible for driving revenue and managing [x+1]'s sales, marketing and business development operations. He also led the worldwide business development team and facilitated expansive growth through direct client acquisitions and channel partnerships.

"Jason's breadth of experience and leadership roles in both the technology and advertising space will be a valuable addition to adap.tv as we continue to make online video advertising more efficient and impactful for buyers and sellers using our marketplace," said Toby Gabriner, President of adap.tv. "As a former colleague of Jason's, I am certain that he will bring unparalleled insight and guidance to his position as Vice President of Sales and help fuel adap.tv's continued growth."

Jason Shulman brings more than 15 years of experience facilitating growth of both advertising agencies and high-technology companies to his new role at adap.tv. While at [x+1], Shulman increased revenue by 6 times in four years, while adding new clients, including JPMorgan Chase, Allstate, Verizon and FedEx. Prior to [x+1], Shulman was an Executive Vice President at Carat, the world's largest independent communications specialist and the market-leader in digital media solutions and a subsidiary of Aegis PLC, where he led all new business efforts in North America. During his tenure, the company experienced double-digit growth and added clients such as Motorola, AOL, Wachovia, Western Union and Kodak.

"No other online video advertising company is driving technology innovations more quickly or expanding more rapidly than adap.tv," said Shulman. "I am excited to be part of a talented group that works hard to provide superior technology, transparency and measurable results to satisfy the rising demands of buyers and sellers of online video advertising."

About adap.tv

Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry's first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. Adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/. 


For media inquiries, contact: 

Julie Nicholson

Weber Shandwick for adap.tv

212-445-8371

[email protected]


SOURCE adap.tv

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