Adap.tv Chooses AdAdvisor® to Support Launch of Brand Impact Offering for Online Video Advertising Marketplace

VIENNA, Va., Aug. 26 /PRNewswire/ -- TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a new multi-year agreement to provide adap.tv, creators of the industry's first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, with AdAdvisor third-party data through its Brand Impact offering that enables brands to easily increase the effectiveness of their online video advertising. Through this agreement, adap.tv will access the verified audiences from AdAdvisor to enhance consumer targeting for online video advertising.

"We partnered with industry leaders such as TARGUSinfo for Brand Impact to provide advertisers brand safety, advanced targeting, increased measurability and verification for their online video ad campaigns," said Toby Gabriner, President of adap.tv. "The integration of TARGUSinfo AdAdvisor audience groups offers our customers insight into the audiences that produce the highest return."

AdAdvisor data provides a unique ability to drive scalable performance of brand advertising campaigns by helping agencies identify and reach new prospects that best resemble a company's current customers. With access to thousands of potential targeting criteria such as travel habits, investment needs, and brand preferences, AdAdvisor makes it possible for agencies to discretely identify the particular group of consumers that is most likely to be receptive to brand influences and respond positively to a given campaign.

"The ability of adap.tv's Brand Impact to automatically manage and optimize online video ad campaigns in real-time cannot be overstated," said Dave Helmreich, Vice President - AdAdvisor.  "Agencies and advertisers are the winners here.  Creating online video advertising campaigns with rich predictive consumer segments will quickly become the new definition of success."

TARGUSinfo, the leading provider of On-Demand Insight about prospects and customers, created the first service bridging predictive offline data and online advertising for agencies, advertisers and technology platforms. AdAdvisor audiences and verified demographics enable the nation's top agencies, ad networks and online publishers to deliver highly relevant display advertising.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

About adap.tv

Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry's first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/.   

SOURCE TARGUSinfo