Adcash Declares War on Adblockers

Aug 18, 2016, 07:00 ET from Adcash

TALLINN, Estonia, August 18, 2016 /PRNewswire/ --

Adcash today unveiled the latest weapon in their arsenal against adblockers; the Adcash Anti-Adblock Solution, which was built by Adcash's team of in-house developers to combat the growing adblock problem faced by ad networks.

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The project has been in closed testing with select Adcash publishers for some months already and has yielded some very promising results. During this testing phase they have seen revenue increases in the order of 35%, on average.

An Internet Mafia 

Adcash's Anti-Adblocker Solution, the brainchild of Adcash CEO Thomas Padovani, represents a very different approach to adblockers, when compared to many ad networks. Thomas Padovani has strongly held feelings about this issue: "Over the past few years, the people behind adblockers having been passing themselves off as some sort of "crusaders of a better internet". But they're not. They're running a mafia-style protection racket, demanding money from companies in order to be whitelisted."

And these strongly held feelings are not without merit. Much of the data related to the scale of the adblock issue makes for some pretty gloomy reading for those in the digital advertising industry: in 2015 adblockers cost digital publishers an estimated $22 billion, by the end of this year that's predicted to reach $41 billion.

Paid Whitelisting 

With companies like Google and Microsoft paying staggering sums of money in order to be whitelisted, for a while it looked like only those with the very deepest of pockets would be able to combat adblocking software. But, through their new offering, Adcash has demonstrated that, with enough technology and motivation there are other ways to tackle the problem, head on.

In order to get access to the Adcash Anti-Adblocker Solution, you can register to become an Adcash publisher, here, and then speak with your dedicated account manager.

For further information or marketing enquiries, please contact marketing@adcash.com

Liis Ristal, Head of Marketing in Adcash. Phone +372-6346000 Email: l.ristal@adcash.com

SOURCE Adcash