The panel will offer strategies dealers can use to capture a greater percentage of accessories sales in their dealership, sales that can lead to increased revenue and profit per vehicle. They also will highlight easy styling solutions for accessories that will engage buyers and entice them to buy from the dealership.
"Despite a return to record new vehicle sale units, dealers continue to feel a profit pinch on each vehicle sold," said Sidney Haider, vice president and founder of AddOnAuto. "By harnessing the consumer trend toward personalization and presenting accessories in a way that is engaging to customers, dealers can lessen that profit pinch, improve revenue per vehicle sold, and enhance the overall customer buying experience. This panel provides a great opportunity for dealers to learn from industry experts about how to improve accessories sales in the dealership."
The vehicle accessories market is estimated at nearly $40 billion in sales. It's also estimated that dealerships are only getting 13 percent of those sales.
Haider, who previously served in several leadership roles at automobile retailers, founded AddOnAuto in 2008 in response to a need for better tools to help dealers sell vehicle accessories. Since then, AddOnAuto's web-based technology has redefined the vehicle personalization process and become the leading digital platform for dealerships to market and sell vehicle accessories.
SEMA Show attendees are also invited to stop by the AddOnAuto booth, #12823, to experience firsthand AddOnAuto's industry-leading accessories sales solution and talk to AddOnAuto representatives about the impact AddOnAuto has on the accessory process. AddOnAuto software makes communication between dealership departments and with suppliers easy, simple, and efficient, therefore creating an accessory process designed to enhance customer engagement and increase dealership profits.
AddOnAuto, a Reynolds and Reynolds Company, is the automotive industry's leading accessories sales solution and the world's first digital automotive dealer-supplier network for real-time catalog, pricing, and product updates on one platform. AddOnAuto is a complete business and technology ecosystem connecting retailers, consumers, manufacturers, and dealers. AddOnAuto makes buying and selling accessories more efficient, more effective, and more profitable for everyone involved. (www.reyrey.com/addonauto)
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