DAYTON, Ohio, Nov. 2, 2015 /PRNewswire/ -- AddOnAuto, the automotive industry leader in accessories selling and marketing in dealerships, today announced that Vice President Sidney Haider will participate in a panel discussion at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas.
Haider will take part in the discussion titled "Enhancing the Consumer Experience: A New Approach to Dealership Profit Centers," Nov. 4, 2015, 1-2 p.m., Las Vegas Convention Center, Upper North Hall, N252. (View and add to your registration dashboard.)
Dealers will learn how consistently featuring accessorized vehicles can help them attract new buyers, build brand loyalty, and improve their customers' ownership experience. The panel also will highlight ways dealers can fine tune their accessory sales strategy to improve customer satisfaction and build high-margin profit centers in the dealership.
"Despite strong new vehicle car sale units, dealers continue to feel a profit pinch for each vehicle sold," said Haider. "This panel provides a great opportunity to talk to experts in the automotive industry about using the consumer trend toward personalization to improve accessories sales in the dealership, which ultimately can increase dealer profits and enhance the customer buying experience."
The vehicle accessories market is estimated at $40 billion in sales. It's also estimated that dealerships are only getting 5 percent of those sales.
Haider, who previously served in several leadership roles at automobile retailers, founded AddOnAuto in 2008 in response to a need for better tools to help dealers sell vehicle accessories. Since then, AddOnAuto's web-based technology has redefined the vehicle personalization process and become the leading digital platform for dealerships to market and sell vehicle accessories.
SEMA Show attendees also are invited to stop by the AddOnAuto booth, #12061, to experience firsthand AddOnAuto's industry-leading accessories point-of-sale solution and talk to AddOnAuto representatives.
AddOnAuto, a Reynolds and Reynolds Company, is the automotive industry's leading accessories point-of-sale solution and the world's first digital automotive dealer-supplier network for real-time catalog, pricing, and product updates on one platform. AddOnAuto is a complete business and technology ecosystem connecting retailers, consumers, manufacturers, and dealers. AddOnAuto makes buying and selling accessories more efficient, more effective, and more profitable for everyone involved. (www.addonautos.com)