SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ -- AdExchanger, an award-winning integrated media company devoted to the data-driven, digital marketing space, is expanding its programmatic education series with Programmatic 101, an introductory course designed for industry novices at this year's PROGRAMMATIC I/O San Francisco, taking place from April 4 – 5, 2017. Programmatic 101 is the third addition to AdExchanger's programmatic curriculum, which also includes Programmatic Essentials and Programmatic Ops Talks. All three educational offerings will be available on Day One of the world's largest, bi-coastal annual event focused entirely on programmatic media and marketing.
Programmatic 101 is a 3.5 hour crash course designed to teach beginners the basics of programmatic advertising, and functions as a starting point for newcomers to the industry. Experienced professionals who focus on advanced programmatic strategy will be directed to the Programmatic Essentials Workshop educational track, while attendees seeking to learn from a highly technical perspective on advertising operations are urged to join Programmatic Ops Talks.
"As the advertising technology industry continues to expand and the use of programmatic media becomes increasingly widespread, we must meet the needs and educate a variety of professionals," said John Ebbert, publisher of AdExchanger. "PROGRAMMATIC I/O attendees now have the means to learn and develop their skills at every level – from those who are entering the programmatic space for the first time, to seasoned executives and technical experts."
PROGRAMMATIC I/O is expected to attract 1,000 professionals and will offer presentations from 70 expert speakers, including marketing innovator Erika Gessin, director of marketing technology at Constellation Brands, who will discuss offline attribution. Also speaking is Hyatt Hotels Director of Digital Media Frank Wong, who will outline a new vision of cross-channel media targeting that transforms the purchase funnel to help advertisers rethink media strategies and measure success.
Top agencies and publishers will be presenting as well, including Brian Lesser, GroupM's North America CEO, who will discuss his agency's strategy for unifying its data and technology capabilities, and detail WPP's efforts to engineer a unified ID to power creative messaging across consumer touch points. Speaking from the publishers' side, Kavata Mbondo, Time Inc.'s vice president of digital revenue strategy and operations, will describe how innovations in programmatic have elevated the publisher's negotiating position.
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three large industry events devoted to the data-driven, digital marketing space. The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as two, bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O. For more information, visit www.adexchanger.com.
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