Adfonic Global AdMetrics Report reveals strongest performance across mobile games channel

NEW YORK, May 24, 2012 /PRNewswire/ -- Adfonic, the global mobile advertising marketplace, today releases its first Global AdMetrics Report, drawing data from nearly ten thousand advertising campaigns, spanning ten thousand mobile sites and apps, during the first quarter of 2012.  

Key among the findings of the report, which highlights Adfonic's diverse reach across all regions, platforms, device types and vertical channels, is the strength of the mobile games channel. In line with wider industry trends which demonstrate the popularity of gaming apps, games inventory represents almost a third of the total advertising inventory across Adfonic's global network and consistently delivers the highest CTRs (click through rates) and eCPMs (effective cost per thousand impressions) across all mobile platforms.

With data broken down into territories, the Global AdMetrics Report looks at a broad range of channels including entertainment, games, lifestyle, news and social networking; platforms including Android, iOS, RIM, Symbian and Windows; and many smartphone and tablet devices. The Global AdMetrics Report is available from Adfonic's website at http://adfonic.com/news/reports/.

The large volume of data on which the Global AdMetrics report is based enables Adfonic to extract meaningful insights into the drivers of global business performance on mobile platforms.  By analyzing data at a global scale, and breaking this down by region, platform, channel and device, the Global AdMetrics Report helps Adfonic's advertisers and publishers to plan and deploy their mobile strategies more effectively. The data is also being used to drive increased levels of performance, as Adfonic's algorithms optimally match advertisers and publishers and maximize the value created for both.

Paul Childs, Adfonic Chief Marketing Officer and Co-Founder, said: "The Global AdMetrics report enables us to share insights to support advertisers and publishers in driving the most value from mobile advertising by making educated decisions when considering platforms, channels or geographies."

He continued: "The reach and performance of the games channel in particular, represents a significant opportunity for app developers to generate revenue from mobile advertising.  The higher CTRs that we are seeing within this channel are indicative of the greater propensity of consumers to click on mobile ads whilst interacting with apps and sites in their leisure time."

Further highlights within the report include a focus on Android tablet versus smartphone performance in the US, which reveals a 36% higher CTR on tablet devices. In particular the Android-powered Kindle Fire is taking off with a significant 13% share of advertising inventory and the highest CTR of all formats.

About the Adfonic Global AdMetrics Report

The Global AdMetrics Report pulls data from Adfonic's diverse, global marketplace to give actionable insights to developers, publishers and advertisers. It covers Adfonic's regions worldwide, including North and South America, Europe, Africa and Asia, pulling in data from platforms including Android, iOS, RIM, Symbian and Windows, and channels such as games, entertainment, lifestyle, news and social networking. The report also looks at key metrics such as inventory share, volume, clickthrough rates (CTR) and effective cost per thousand impressions (eCPM). It is available from Adfonic's website at http://adfonic.com/news/reports/.

About Adfonic:

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic. Adfonic runs an average of over 4000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200 million mobile unique users monthly.  Over 35 billion monthly ad requests are generated through Adfonic's network. The company is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore. To learn more, visit http://adfonic.com or http://blog.adfonic.com

SOURCE Adfonic