NEW YORK, Nov. 10, 2015 /PRNewswire/ -- Adiant, a leading pioneer of native advertising, with more than 550M monthly global uniques, today announced that it has acquired Solve Media's advertising business unit and its TYPE-IN™ ad platform that transforms CAPTCHA into a highly engaging consumer touchpoint for brands.
Solve Media's TYPE-IN™ technology creates extremely effective branding opportunities to engage consumers through CAPTCHA, display, video, pre-roll and mobile formats. Solve Media increases brand message delivery, recall rates and return on investment for advertisers. The acquisition will create new revenue opportunities for existing publishers and improve the user experience for consumers.
"In today's digital world of ad blockers and fraud, engagement has become one of the most important metrics to measure digital advertising campaign success," stated Ash Nashed, CEO Adiant. "We make it a priority to invest in technology and unique ad formats that increase value for both advertisers and publishers. Many top tier brand agencies stated that Solve Media's TYPE-IN™ products consistently generate the highest brand and message lift. This is the only major ad format where consumers interact with a brand's key message as opposed to the passive display and pre-roll models."
Effective immediately, Solve Media's inventory, groundbreaking ad formats and brand expertise, combined with Adiant's ad technology and scale, will give advertisers fraud-free, highly measurable digital solutions across all screens.
Solve Media's innovative advertising and security solutions will be available across Adiant's vast network. With the combination of Adiant's scale and Solve Media's technology, it will provide unprecedented opportunities for advertisers who seek consumer engagement and brand awareness. In addition, Solve Media will add to Adiant's existing roster of blue chip clients with brands such as Merck, British Airways, Fedex, P&G, Unilever and New York Life, to name a few.
With the acquisition of Solve Media's advertising business, Adiant will now be expanding into Philadelphia, PA as well as adding to the existing team in New York City.
Adiant is a digital media technology company with a mission to deliver the most innovative and valuable digital advertising solutions to quality publishers and advertisers. Our brands, Adblade, IndustryBrains, ScrollRoll and now Solve Media have been engineered from the ground up to offer immediate and long-term sustained value with a high level of customer service. Founded in 2008, the company is headquartered in Somerville, NJ and has offices in New York City and Buffalo, NY. For more information visit www.adiant.com
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