Adlucent Founder Michael Griffin to Present at Search Insider Summit MediaPost taps leading SEM strategist to help retailers prepare for new era of paid search as Product Listing Ads (PLAs) begin to supplant text-based results
AUSTIN, Texas, Dec. 7, 2012 /PRNewswire/ -- Adlucent today announced that founder and Chief Technology Officer Michael Griffin has been selected to present a panel session on "The Death of Text Ads" at MediaPost's upcoming Search Insider Summit in Park City, Utah.
Griffin brings over 12 years of experience in strategic search engine marketing (SEM), bid optimization, consumer demand intelligence and retail analytics to his Search Insider session. In the panel, he will draw on this expertise to illuminate the future of retail paid search as Product Listing Ads (PLAs), images, videos, promos, maps and ratings encroach on text-based results. Griffin will cover the best ways for merchants to approach and leverage the new and evolving ad types, analytics and measurement. He will also discuss real-world case studies from Adlucent retailers who have quickly capitalized on some of these capabilities to maximize their profitable growth.
"Retailers need to look beyond text ads in order to achieve sustained, profitable growth from their paid search programs," said Griffin. "This means adopting new strategies for campaign development, bid optimization and analytics that account for the different ways that consumers are shopping and researching purchases today. Retailers who act now have a tremendous opportunity to improve customer acquisition and revenue. Retailers who wait will find themselves at a profound disadvantage as the landscape continues to transform."
Adlucent has more than 10 years of experience in performance marketing and retail analytics for innovative retail brands such as Oriental Trading Company, Harry & David, Jewelry Television, and Free People. The company is an acknowledged leader in helping its clients quickly capitalize on the new market share and revenue offered by Google Shopping's PLAs. The company utilizes its Deep Search technology to continuously optimize a retailer's product feed and unique product data, going far beyond simple feed creation and bid management to deliver extraordinary results. Recent successes include:
- BabyEarth Achieves Aggressive Growth with Google Shopping: Average monthly PLA revenue increases 129% under Adlucent management
- Adorama Capitalizes on Google PLAs: PLAs deliver 63% revenue contribution in one quarter for Adorama.
- Adlucent Drives Record Performance for Retailers Through CyberMonday: Adlucent clients achieve 72% year-over-year revenue increase with 18% increase in spend on Black Friday; 41% revenue increase with 19% increase in spend on Cyber Monday.
About Media Post's Search Insider Summit
The Search Insider Summit assembles the industry influencers driving the channel forward, providing unparalleled access and knowledge sharing with the leading minds in the industry. The Winter Summit takes place at the Stein Erikson Lodge in Park City, Utah from December 12 - 15, 2012. More information is available here.
Adlucent is a marketing technology and analytics company based in Austin, Texas, focusing solely on retail and eCommerce companies. Leveraging its Deep Search® search marketing and retail analytics platform, Adlucent's experts help the smartest retailers acquire new customers and grow revenue profitably through digital marketing. Expanding from a decade-long relationship with Amazon.com, Adlucent's current client base includes innovative retail brands such as Oriental Trading Company, Harry & David, Jewelry Television, and Free People.