Adobe Announces Magento Move to Beat Shopify: MageMail Analysis

BOSTON, May 22, 2018 /PRNewswire/ -- MageMail (MM) has published its review of Adobe's acquisition of Magento in its release: "The Market and Consumer Impact of Adobe's Magento Acquisition". MageMail, the industry-leading triggered email marketing platform for Magento-based e-commerce stores, offers key insights and commentary on the widely anticipated acquisition as well as an outlook of what this might mean for the future of Magento and other e-commerce platforms. MageMail comments directly on the commercial implications of this acquisition, providing a breakdown of market insights related to the platform's structure, as well as technical observations regarding Magento and its competitors.

MageMail's CEO, Erik Bullen, drawing on direct experience with the platform and its customers, as well as decades of experience in the enterprise SaaS space, offers an invaluable understanding of Magento's business operations, Adobe's enterprise strategy and what the partnership might mean for Magento's future roadmap and customers who are thinking of switching from other platforms, like Shopify.

Bullen states, "Providing commentary and insights to the Magento community is one of our core responsibilities. As Adobe ranks number 22 in the IBD 50 Roster of Growth Stocks, this vertical integration is significant as it indicates a powerful shift for Adobe in the enterprise e-commerce space."

Christopher Wong, VP of E-Commerce Acquisitions at M&A advisory firm FE International adds, "Our analysts reported rumors of the acquisition in 2017, which we saw as a positive move for the e-commerce industry. With the ascendancy of e-commerce set to continue, it's a smart move by Adobe to gain further exposure to enterprise e-commerce stores through the acquisition of this leading platform. Adobe has the resources to make it a success."

The review will be distributed on the MageMail website and will be kept up-to-date with the most relevant information and implications for store owners. For a comprehensive breakdown of the market implications of the acquisition, please read the post here.

About MageMail: MageMail is the industry-leading triggered email marketing platform for Magento e-commerce stores, empowering merchants to increase sales using automated email triggers and campaigns. These triggers are based on user behavior and allow merchants to highly personalize and target their customers more effectively. Trusted by Magento e-commerce stores around the world, MageMail's user experience centers on products that focus on delivering value with a performance-based model. MageMail is a Magento Technology partner.

Erik Bullen
MageMail, Inc.
[email protected]

SOURCE MageMail