AdRoll Acquires Data Analytics Startup Bitdeli

SAN FRANCISCO, June 12, 2013 /PRNewswire/ -- AdRoll, the most widely-adopted retargeting platform, today announced the acquisition of San Francisco-based Bitdeli, a data analytics startup that enables businesses to pull data from various sources to create highly-customized dashboards. Bitdeli's mission to democratize Big Data analytics and make it simple and impactful is well aligned with AdRoll's mission to help brands collect, analyze and act on their own customer data sets.  

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Founded last year by brothers Ville and Jyri Tuulos, Bitdeli quickly signed up hundreds of developers onto the platform, and is processing hundreds of millions of events in real time. The challenges of crunching, analyzing, and presenting these massive data sets are similar to that of the retargeting space. AdRoll's retargeting platform helps thousands of brands score over 500 million unique shoppers per month and make bidding decisions on ad impressions within milliseconds. The resulting data then needs to be neatly organized and presented in flexible reporting dashboards to give marketers actionable insights based on the performance of their campaigns.

Bitdeli's core product will be integrated into AdRoll's retargeting platform, further enriching the company's granular analytics capabilities and providing even greater transparency for customers, one of AdRoll's key values. Bitdeli's Github Badge, a free product that provides analytics specifically for GitHub users, will remain unchanged and continue to be maintained independently of AdRoll's platform. Both Ville and Jyri Tuulos will join the AdRoll engineering team, and their extensive technical knowledge will become an important asset as the company continues to evolve its industry-leading analytics offerings.

"Every day, AdRoll processes around ten terabytes of data, double the amount that exists on Wikipedia, and that number continues to shoot upward," said Aaron Bell, CEO at AdRoll. "Our goal is to make that data easily accessible to our customers, enabling them to execute advertising campaigns in the most efficient and impactful way possible. Bitdeli's impressive analytical knowledge and deep data assets make them a natural fit as we continue to evolve our data analytics capabilities."

"We're excited to join AdRoll, a company that's truly doing remarkable things in the data space," said Ville Tuulos, CEO at Bitdeli. "Since day one, Bitdeli has helped companies access and analyze their data. AdRoll takes that one step further, essentially closing the data loop by showing customers the immediate and highly-measurable benefits of analytics. We're looking forward to joining the team and contributing to the growth of the AdRoll product."

AdRoll's dedication to product innovation has been a key driver in the company's continued growth and success. The company surpassed a $50M run rate in 2012, tripling revenue since the close of 2011. AdRoll's exponential growth was recognized by Inc. magazine last year, when it was named the fastest-growing advertising company in the country on the publication's annual Inc. 500 list. AdRoll was also named the fastest-growing company in the Bay Area by the San Francisco Business Times in late 2012, and was named to Forbes list of 'America's Most Promising Companies' this year.

About AdRoll

AdRoll is the most widely-adopted retargeting platform with over 7,000 active advertisers in the US and around the world. With a 97% customer retention rate, the company's mission is to make powerful performance advertising techniques simple for businesses of all sizes. AdRoll's SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, including Google AdX and Facebook Exchange, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior. AdRoll's innovative and easy-to-use platform enables brands to collect, analyze and act on valuable site data, ensuring maximum return on their online advertising investment.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.

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SOURCE AdRoll