AdRoll Appoints Scott Gifis as Vice President of Global Supply Former Criteo Executive to Scale Global Supply and Audience Data Strategy for the Retargeting Leader
SAN FRANCISCO, Nov. 12, 2013 /PRNewswire/ -- AdRoll, the global leader in retargeting, today announced the appointment of Scott Gifis as vice president of global supply. In his position, Gifis will advance AdRoll's current supply and publisher capabilities, enabling advertisers to reach more potential customers in high-quality environments across display, video, mobile and social channels.
Gifis brings over 13 years of experience to AdRoll, with extensive background in building strong publisher relationships in addition to scaling global sales and service teams. Prior to AdRoll, Gifis served as vice president of midmarket and publisher marketplace at Criteo, where he was responsible for launching and scaling the company's North American publisher marketplace and mid-market advertising sales organizations. Previously, Gifis also held a variety of leadership roles with OpinionLab and CareerBuilder and began his career with a private placement fund where he developed sales and operations for various start up organizations within the technology portfolio. He is also co-founder of MyFamilyRoom, a secure social network for families and is advisor to several start up technology companies.
"Scott is an expert at cultivating successful partnerships and building functional teams from the ground up, which will strengthen AdRoll's leadership in the industry," said Aaron Bell, co-founder and CEO at AdRoll. "We're thrilled to have Scott on board to help scale our supply-side and publisher data capabilities, which will improve performance for our customers and enable access to unique and premium inventory."
Gifis joins AdRoll in the midst of significant company growth. Last week, the company launched its European headquarters in Dublin and will open new offices in other key international markets in the coming year. AdRoll surpassed a $100 million run rate in September and currently services over 10,000 customers in 100 countries. This year, the company was named one of "America's Most Promising Companies" by Forbes and one of the top three fastest-growing advertising companies in the country for the second consecutive year on Inc.'s annual Inc. 500 list.
"AdRoll truly revolutionized the ad tech space by making retargeting accessible and highly effective for any brand, regardless of size," said Gifis. "With the company's strong focus on data analytics and innovation, AdRoll is poised to succeed as the global leader in performance marketing."
AdRoll is the global leader in retargeting with over 10,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.
The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.