SAN FRANCISCO, Jan. 27 /PRNewswire/ -- AdRoll's RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers' cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.
Retargeting is an advertising technique that allows brands to bring back prospective customers who leave a site without purchasing, by showing them ads on other sites they visit later. RoundTrip's large cross-platform inventory pool helps small and medium-sized brands (SMBs) achieve scale in retargeting campaigns and reach their customers more consistently. Access to greater inventory also improves optimization, leading to more cost-effective campaigns.
Cross-platform retargeting campaigns run on RoundTrip have resulted in a 30% cost reduction over retargeting run on a single platform. "Using a single platform to retarget is limiting. When you can expand the reach of a campaign, we see cross-platform results that exceed paid search ROI," said Aaron Bell, AdRoll's CEO. "As the first retargeting solution designed specifically for SMBs, we aim to simplify the process of running cross-platform campaigns and help brands generate sales and increase visibility."
RoundTrip offers cross-platform campaign management and reporting in a single, easy-to-use dashboard. Advertisers can view and optimize campaigns based on ad size, placement, or platform. "Using AdRoll has improved my retargeting results. I see all my results in one place and can watch my CPC drop as I try new platforms," said Scott Jordan, CEO of ScotteVest. "I've used retargeting in the past, but AdRoll's cross-platform solution provides superior results to my earlier experiences, making retargeting simple and profitable for ScotteVest." AdRoll is offering a free two-week retargeting trial to the first two hundred advertisers to sign up.
AdRoll launched in 2006 to create simple, effective advertising solutions for reaching niche and enthusiast audiences. Their product suite includes retargeting, display campaigns, a publisher-rating system that makes sense of ad inventory on tens of thousands of sites, and a buzz-builder tool that allow advertisers to communicate directly with publishers. AdRoll enables advertising on any budget while generating conversions and brand recognition.