SAN FRANCISCO, April 20, 2017 /PRNewswire/ -- AdRoll, the performance marketing platform, today announced the company surpassed a $300M run rate in 2016. Additionally, AdRoll increased its customer base to 35,000 active customers in 2016. The growth was driven by the increasing global demand for effective, data-informed advertising combined with AdRoll's commitment to product innovation.
"Since our founding 10 years ago, AdRoll's vision has been to bring the power of data to every advertiser on the planet," said Aaron Bell, CEO and co-founder of AdRoll. "2016 was a milestone year for AdRoll; accelerating growth while extensively increasing our customer base is continued validation of our business and our strong market position."
In the last two years, the company launched AdRoll Email, an email retargeting tool, and AdRoll Prospecting, a complementary product that helps businesses attract new customers harnessing the world's largest opt-in data co-op, the IntentMap™.
AdRoll Scales Digital Reach
AdRoll's IntentMap™, which launched in 2015 and creates intent profiles based on shopping patterns, has grown to 1.2 billion digital profiles, over 300 million of which are associated with deterministic cross-device IDs. With this scaled digital reach, AdRoll customers possess the knowledge to power digital campaigns with purpose. Its platform now logs over four trillion daily performance data points from its network of advertisers.
AdRoll Increases International Business Nearly 100 Percent
Between 2015 and 2016, AdRoll saw 93 percent year-over-year international revenue growth. In 2013, the company opened its first international office in Dublin, and in 2014 expanded to Sydney and London, followed by Tokyo in 2015.
AdRoll is a leading performance marketing platform with over 35,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the world's largest opt-in advertiser data co-op, the IntentMap™ with over 1.2 billion digital profiles. AdRoll's goal is to build the most powerful marketing platform through performance, usability, and openness.
AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney. Learn more at www.adroll.com.
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