Adspace Networks Installs First Screens in Manhattan's Historic South Street Seaport
NEW YORK, Sept. 14, 2011 /PRNewswire/ -- Adspace Digital Mall Network is now in Manhattan's famed South Street Seaport. This marks the first time that the owner of the largest in-mall digital advertising network in the country will have screens in Manhattan.
The Seaport Marketplace, owned and operated by the Howard Hughes Corporation, is a premier open-air/enclosed shopping and entertainment destination, located on the southern tip of Manhattan, adjacent to the Financial District. The Adspace installation will include 10 traditional 65 inch HD plasma screens mounted in seven-and-a-half-foot, floor-standing kiosks as well as an 85 inch digital canvas mounted near the entrance to the Pier 17 building.
"The South Street Seaport is a shopping destination for many tourists as well as New York City dwellers and, as one of the only mixed use shopping centers in Manhattan, it is an important one to add to our portfolio of Class A malls," said Eric Steinert, executive vice president business development, Adspace Networks. "It offers everything from premium retail stores to restaurants to entertainment, catering to millions of visitors and shoppers each month."
The South Street Seaport is a New York City landmark. Not only does this 12-block area have historical significance, but it has also become one of the City's premier shopping destinations. The Seaport is home to concerts, unique retail, harbor cruises, restaurants with views of the East River and Brooklyn Bridge, museums and exhibition galleries and an outdoor seasonal culinary market. The South Street Seaport Museum also has access to the largest fleet of privately-owned historic ships in the country, making it a "must see" for tourists.
Adspace Digital Mall Network is a national network of digital screens running a mix of shopper centric editorial content as well as advertising.
"Adding the Adspace Digital Mall Network to the South Street Seaport Mall is in keeping with the consumer friendly environment we have created," said Keith Laird, senior vice president, leasing, Howard Hughes Corporation. "Adspace's Smart Screens are a great resource for the community to learn about events and programs at the center, or to find out what stores are having the best sales."
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 116 Class A malls across the United States, the network consists of 1,527, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 99.4 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.
CONTACT: Anne Donohoe
KCSA Strategic Communications
SOURCE Adspace Networks