In addition to name, logo and color palette changes, the rebrand will include a re-designed website that showcases to potential customers how Adtaxi simplifies digital marketing in an increasingly complex digital media landscape.
"You'll see a lot more focus on the website around case studies, white papers, insights, educational blog posts and videos," said Chris Loretto, executive vice president of Digital First Media, parent company of Adtaxi. "We primarily serve mid-market local and regional businesses within the automotive, retail, health care, education, real estate, financial services, entertainment, travel and home services categories. Our solutions scale from local to global depending on our customers' needs."
"We're changing the conversation around digital marketing," said Nate Ware, senior vice president of sales for Adtaxi. "We're helping our clients shift their focus from metrics that don't matter, such as clicks and impressions, to those that have a meaningful impact on their businesses, such as leads and conversions. This creates stronger partnerships and provides our clients with a much deeper understanding of how their digital advertising dollars are working for them."
One of the key new offerings from the company is Magellan™, a proprietary digital marketing optimization platform that maximizes conversions and drives tangible results across the company's solution set. "Magellan will be a lot more prominent on the new site from a website presentation and a content standpoint for customers," said Loretto.
"We see very high retention rates across a wide array of customers that showcases long-term value in the solutions we bring," said Loretto. "We aim to tell this story through the rebrand to demonstrate our ongoing commitment to customer success.
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