DENVER, Aug. 1, 2016 /PRNewswire/ -- The Digital Dealer™ 21 Conference and Expo will take place on August 8-10 at the MGM Grand in Las Vegas, NV. Delivering the most innovative and progressive educational content for auto dealers, the conference examines how to use the internet and technology to sell more vehicles, more profitably.
The event includes a series of keynote addresses, plus more than 100 sessions led by industry leaders on topics such as digital marketing, fixed operations, social media, mobile, and sales strategies. There will also be product demonstrations, more than 120 exhibitors, and networking events.
New for 2016 is a groundbreaking session facilitated by Brian Kroll of AdTaxi and Kevin Lao of Google called Video: The New Showroom – How Your Dealership Can Sell More Cars by Harnessing the Power of Targeted Video Marketing Across YouTube and Other Social/Programmatic Sources.
The truth is that traditional TV viewership is changing, and consumers from almost every demographic are cutting the cord, opting to explore technological advances in areas such as streaming, on-demand, and user-generated content.
Currently, video advertising is vastly under-utilized at the auto dealership level, whether in prospecting new shoppers or running direct response campaigns. And according to Kroll and Lao, with 4 million in-market auto videos on YouTube alone every day, plus countless other programmatic video options to reach auto shoppers at every stage of the purchase cycle, it would be smart for dealers to get in the game.
The session will provide participants with tactics and strategies to succeed with targeted digital video marketing, covering topics such as:
- How traditional TV buys can be expensive and wasteful, but targeted video marketing can be highly cost-effective and provide robust performance metrics.
- How to pick the best video options for your dealership, plus the ways to purchase video and the metrics that matter with video marketing.
- How to get started without breaking the bank, including budget-friendly strategies that can be highly effective, as well as sample scripts to create your own videos.
The session will take place on Tuesday, August 9th from 8:30 – 9:20 a.m. in Room 115. Visit http://www.digitaldealer.com/ to register and to view the event schedule.
Brian Kroll is Regional VP of Sales for AdTaxi and also runs the Strategic Accounts team. A member of the IAB's Performance Marketing Committee, Brian developed AdTaxi's Magellan "Performance Based RTB" campaign optimization algorithm and is passionate about digital marketing.
Kevin Lao is the Head of Sales Strategy, Enablement, Insights for SEM partners at Google. He is responsible for the education of Google's products, sales, and strategy to the North America Premier SMB Partners.
AdTaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, AdTaxi helps advertisers solve complex marketing challenges with custom, performance-driven solutions. AdTaxi also partners with news media companies all around the world including The Seattle Times, Graham Media and Tribune Broadcasting. For more information, please visit www.adtaxinetworks.com.
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