GRAND RAPIDS, Mich., Jan. 25, 2012 /PRNewswire/ -- Grand Rapids-based Adtegrity, Inc., a national leader in Internet advertising, today announced the appointment of Tom Simpson as Vice President of West Coast Sales.
"We have worked with Tom for 10 years in his previous positions, and when he became available, we knew it'd be a good fit," said Scott Brew, CEO and president of Adtegrity. "His senior-level experience in marketing and extensive knowledge of our industry makes him an outstanding addition to our company."
Based in San Francisco, Simpson will lead Adtegrity's business development and sales efforts in west coast markets.
Simpson brings more than a decade of sales and business development experience in the Internet marketing industry. Most recently, Simpson was the Vice President of Media at Radius Marketing in San Francisco, where he led online customer acquisition for all Radius clients and directed the media team for creative and offer development, media buying, ad-ops, analytics and reporting.
Prior to joining Radius, Simpson was the Director of Business Development at Claria Corporation, where his responsibilities included directing acquisition marketing and developing key business partnerships, as well as hiring and managing the media buying and business development team.
"I've been doing business with Adtegrity for more than 10 years – not only have they been a pleasure to work with, their team has consistently demonstrated the ability to make campaigns successful. That sustained level of performance is unique in this industry, and it made coming on board a very easy decision for me."
Simpson, who holds a Master of Business Administration in marketing from Golden Gate University, will join the Adtegrity staff at the end of the month.
Adtegrity.com's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm providing consistent quality to the top advertising brands online. Adtegrity currently delivers billions of advertisements across thousands of top-tier websites each month. For more information, visit www.adtegrity.com.