Adtegrity.com Reports 2012 Results
GRAND RAPIDS, Mich., Feb. 20, 2013 /PRNewswire/ -- Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its results for the year ended December 31, 2012.
Adtegrity's audited full-year results included net income of $840,555 on net revenues of $20.01 million, compared with a net income of $419,564 on net revenues of $12.87 million in 2011. The company also increased its employee count to a team of 35.
"Overall we had a very good year and successfully executed on a wide range of opportunities, including a significant revenue boost toward year-end due to political advertising," said Adtegrity.com President and CEO Scott Brew. "While we are seeing some softening in the market during the first quarter of 2012, we are using the start of the year to launch a refreshed overall company brand and expect to bring a new sales philosophy to the market in the spring. We believe we are well positioned for the coming year."
Adtegrity reported serving more than 55.6 billion ad impressions during the fourth quarter, resulting in 48.2 million clicks and 3.5 million conversions for Adtegrity.com advertisers.
Adtegrity.com's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm providing consistent quality to the top advertising brands online. Adtegrity currently delivers billions of advertisements across thousands of top-tier websites each month. For more information, visit www.adtegrity.com.
Forward-Looking Statements: This news release may include certain forward-looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "should," and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company's ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.
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