Adtegrity.com Reports First Quarter Earnings
GRAND RAPIDS, Mich., April 29, 2013 /PRNewswire/ -- Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its results for the first quarter ended March 31, 2013.
The Company's unaudited results included net loss of $54,837 for the first quarter on revenues of $3.07 million, compared with net income of $224,375 on revenues of $4.31 million for the same quarter last year.
"The top- and bottom-line reductions for the period are primarily due to a seasonal drop off related to the end of heavy political ad placements. However, we did a good job of managing expenses and minimized our net loss as a result," said Adtegrity.com President and CEO Scott Brew. "After spending several months refining our strategy and industry messaging, we plan to aggressively grow our sales team during the balance of the year and have already started to see advertising budgets improve. The Company has a strong balance sheet and is well positioned going forward."
Adtegrity reported serving more than 48.2 billion ad impressions during the first quarter, resulting in 42.7 million clicks and 7.7 million conversions for Adtegrity.com advertisers.
Adtegrity.com's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm providing consistent quality to the top advertising brands online. Adtegrity currently delivers billions of advertisements across thousands of top-tier websites each month. For more information, visit www.adtegrity.com.
Forward-Looking Statements: This news release may include certain forward-looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "should," and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company's ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.