Advantage Futures Launches New Microsite Dedicated to Algorithmic Trading

CHICAGO, Aug. 3, 2011 /PRNewswire/ -- Advantage Futures launched www.AlgoAdvantage.com, a new microsite designed to educate traders about the benefits of automated trading. The dedicated microsite empowers and invites traders to "discover your alter algo," offering a comprehensive look at automated trading with topics like "Getting Started," "Exchange Connectivity," "The Advantage of Speed," and "Colocation Services".

"High-frequency trading has shown a tremendous increase in popularity over the past few years," said Iqbal Brainch, Chief Marketing Officer at Advantage Futures. "Many traditional traders have struggled to find resources to learn about the benefits of automating their trading strategies. Advantage Futures has positioned itself as the firm that sits at the crossroads of technology and clearing, so it was a logical extension of our brand to educate clients on the benefits of automated trading."

The microsite content details many considerations and advantages of automating trading strategies and features educational interviews with industry experts. It targets traders of all kinds, from point and click traders just getting into simple automation, to more sophisticated high-frequency, algorithmic traders interested in learning more about colocation services to reduce latency and maximize the efficiency of their automated strategies. The site also offers valuable insights into how hardware and software configurations, exchange connections and server colocation all affect trading speed, as well as the importance of customization by trading style.

"Advantage has a number of clients who have come to us from large proprietary trading firms where much of the technology was provided for them. As they branched out on their own, they realized that Advantage Futures can help bridge the technology gap and provide the support they need to focus on trading," said Joe Guinan, CEO of Advantage Futures.

The launch of www.AlgoAdvantage.com will be supported by a national advertising campaign. Ads will appear in the Wall Street Journal, Barron's and Futures Magazine, as well as a number of other publications. In addition, the campaign will be supported with online and outdoor advertising in high traffic areas such as the Chicago loop/financial district.

About Advantage Futures

Advantage Futures is among the highest volume clearing firms in the futures industry. Emphasizing superior technology, responsive risk management, customizable back office operations and highly personalized client services, Advantage Futures remains the consummate clearing firm for its diverse and growing client base. For more information, visit www.advantagefutures.com. Follow Advantage Futures on Twitter at www.twitter.com/FuturesNews, or Facebook at www.facebook.com/advantagefutures.

SOURCE Advantage Futures