Advantages for Digital Wallets Eliminate Need to Carry Credit Cards - Large Scale CNBC Ad Campaign for Latest Smart Wallet to Commence July 7th
CORAL SPRINGS, Florida, July 1, 2014 /PRNewswire/ --
Smart technology emphasis grows in biometrics sector as smart wallets pave way for convenience and improved security: NXT-ID, Inc. (OTCBB: NXTD), eBay Inc. (NASDAQ: EBAY), Google Inc. (NASDAQ: GOOG), Apple Inc. (NASDAQ: AAPL), Visa Inc. (NYSE: V) and MasterCard Corporation (NYSE: MA)
NXT-ID, Inc., (OTCQB: NXTD) a biometric authentication company focused on the growing m-commerce market, is pleased to announce that the second series of 30 second spots on CNBC for its next generation smart wallet, Wocket™, will begin the week of July 7th. The new ad, "Introducing Wocket™, the Smart Wallet", will air on Squawk Box, Squawk on the Street and Street Signs. The ad focuses on the visual of a big fat bulky wallet ending up in the wrong hands with your most personal information all gone; your credit cards, your membership cards, gift cards, all gone. Replacing them is a nightmare. It then poses the question, "what if there was a better way?"
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Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.
Smart Technology Commentary: "Cash, credit or smartphone?" isn't something you're likely to hear at a retailer or restaurant. Mobile ordering can be a major perk of buying things with your smartphone, depending on which app you use. For instance, PayPal's (NASDAQ: EBAY) app supports phone-based ordering at some restaurants. The other big selling point for in-store mobile payments is that some merchants offer special deals and coupons to those who use them. For instance, Google (NASDAQ: GOOG) Wallet has deals with several different retailers to automatically log your purchases to their loyalty programs.
There's no mobile wallet service that works at every store, and those that depend on near-field communication (where you wave your phone over the payment terminal to make a purchase) either don't work on Apple's (NASDAQ: AAPL) iPhone, or require you to buy a special, rather pricey case. Read this full article on FoxBusiness at http://www.foxbusiness.com/personal-finance/2014/06/27/is-mobile-wallet-right-for/
In other technology developments: SmartMetric, Inc. started patent infringement proceedings against the payments card giants, Visa Inc (NYSE: V) and MasterCard (NYSE: MA) International some three and a half years ago in the Southern District Court of California. The lawsuit brought by SmartMetric, Inc. is over the use of its patented technology by the payments card monoliths in respect of the new EMV chip cards that are being issued in the United States. Read the full release at http://finance.yahoo.com/news/smartmetric-patent-infringement-case-brought-124500558.html
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