NEW YORK, Jan. 25, 2016 /PRNewswire/ -- Advertising Age today named 10 advertising agencies to its prestigious A List, which recognizes the nation's best advertising and marketing firms.
Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability to positively impact a client's business and the challenges they have met for the year 2015. The A-List package includes the core 10 agencies, including Agency of the Year, as well as the most outstanding Creative Agency, Media Agency, International Agency, Multicultural Agency, B-to-B Agency and, new this year, Campaign of the Year.
"For anyone debating whether its creativity or business strategy that puts an ad agency over the top, the answer has become clear: It's both," said Ad Age Editor Ken Wheaton. "Smart marketers are looking for more than a beautiful 30-second spot and the best agencies are happy to oblige, partnering with businesses from the start, assessing their needs and figuring out the best approach to hit targets, drive sales and sometimes invent new categories. And fans of traditional advertising shouldn't fret. The best agencies can do all that and still making beautiful, relevant TV ads."
For only the fourth time in the history of the contest, a single agency was named both Agency of the Year and Creativity Agency of the Year, the latter awarded by Ad Age sibling Creativity magazine. That agency is Droga5, known for its work on Toyota's Scion, Quilted Northern bath tissue, Google's Android, Newcastle beer, Under Armour and more.
In addition to the main A List, Ad Age recognized Standouts, Agencies to Watch and a number of winners in other categories, such as Executive of the Year.
Below is a list of all the winners to be honored at Ad Age's A List Event March 1.
Agency A List winners: Droga5, R/GA, McCann, Anomaly, 72andSunny, Deutsch, 360i, Alma, VML and Venables, Bell & Partners.
Standouts: MediaCom, Laundry Service, Wieden & Kennedy, Ogilvy & Mather, BBDO, Pereira & O'Dell, Barton F. Graf, Dieste, Grey and KBS.
Agencies to Watch: TBWA, Mullen Lowe Group, Argonaut, Muhtayzik Hoffer, Johannes Leonardo, Work & Co., Horizon, Essence, Critical Mass and Deep Focus.
Media Agency of the Year: UM
Multicultural Agency of the Year: The Community
International Agency of the Year: FF Shanghai; Runners Up R/GA, London; Isobar, China
B-to-B Agency of the Year: Gyro
Executive of the Year: Arthur Sadoun, CEO, Publicis Worldwide
Executives to Watch: Wendy Clark, president-CEO, North America, DDB; Susan Credle, global chief creative officer, FCB; Lori Senecal, Global CEO, CP&B; Daryl Simm, CEO, Omnicom Media Group
Campaign of the Year: Geico's "Unstoppable" from the Martin Agency
To view the full awards package, please go to http://adage.com/article/special-report-agency-alist-2016/ad-age-s-2016-agency-a-list/302161/
About the Advertising Age Agency A-List
The Advertising Age Agency A-List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. Ad Age editors make their selections based on elements including creativity, financial performance, innovation and the ability to build clients' businesses. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media group also produces original rankings including the 100 Leading National Advertisers, 100 Leading Media Companies and Agency A-List.
SOURCE Advertising Age