Advertising Week, Mobile Marketing Watch, and Airpush Announce Launch of the 2012 Mobile Advertising Survey Designed to Gauge the Effectiveness of Technology and Strategies Throughout the Year New Industry-wide Survey Gathers Data on the Rapidly Expanding Mobile Advertising Field and the Formulas That Are Driving Successful Campaigns
NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Advertising Week, Mobile Marketing Watch, and Airpush have joined forces to launch the 2012 Mobile Advertising Survey. The survey is designed to allow agencies, brands, and direct advertisers to share the strategies that have driven high campaign ROI throughout the year as well as their expansion plans for 2013. The results of this study will provide data on the degree that mobile advertising helps brands win and retain consumers when used as part of premium campaigns.
The 2012 Mobile Advertising Survey is supported by Advertising Week, the world's premier annual gathering of marketing, media, and communications leaders; Mobile Marketing Watch, the authority on all things mobile; and Airpush, winner of the "Best Mobile Ad Network" award from the 2012 Mobile Excellence Awards.
With global mobile advertising revenue expected to reach $24 billion by the end of 2015, advertisers are assigning much larger portions of their overall budgets to mobile ad networks, mobile agencies, and cross-channel promotions to attract customers.
"Companies are looking for more alternative ways to utilize the mobile platform to reach and build consumer loyalty through mobile advertising while looking to drive growth and make improvements that fit their specific goals," said Matt Scheckner, Executive Director of Advertising Week. "We look forward to sharing these survey results with agencies and marketers and helping them leverage the benefits of using mobile in more non-traditional marketing."
The survey encourages mobile advertisers, brands, and agency executives to give input and feedback on various areas of the industry to include:
- What strategies have generated the highest ROI in their campaigns
- What technologies have worked best in terms of reach and return
- Where they will be changing their strategies in the new year
- What resources they wished they had at their disposal
"As mobile advertising carves out larger portions of budgets around the world, it's important for the industry to work together by providing information on the fastest routes to success," says Asher Delug, Founder and CEO of Airpush. "In any emerging industry that's quickly moving towards maturity, information can be the key to driving results. Airpush is proud to align itself with the other industry leaders sponsoring this survey, and we are very eager to share the results with all of you."
The 2012 Mobile Advertising Survey is open to professionals working in mobile advertising, mobile marketing, agencies, and brand management. The survey will be available between December 3, 2012 and February 1st, 2013 at the following link: https://www.surveymonkey.com/s/2012mobileadsurvey
Results from the survey will be available in March 2013 and will be made available by visiting AdvertisingWeek.com, MobileMarketingWatch.com, or Airpush.com.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than one million participants from around the world to New York City for a week-long hybrid of events built on thought leadership. Evening events celebrate the ties of advertising and popular culture with star talent. Beyond enlightenment and entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; address the most important issues facing the industry; and shine a bright light on the business and economic influence of the advertising, media, and marketing industries.
Named "Best Mobile Ad Network" at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers. Over 50,000 apps and 2,000 advertisers rely on Airpush to deliver the industry's highest performance, driven by exceptional ad formats and targeting technology. Founded in 2011 by mobile advertising veterans, the company has approximately 100 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.
About Mobile Marketing Watch
Founded in 2007, Mobile Marketing Watch has become a premiere resource for mobile marketing and advertising news and information. Built around an audience including mobile marketers, mobile application developers, marketing executives and more, Mobile Marketing Watch not only covers news that matters most to marketing decision-makers, but also the technologies and strategy that make mobile one of the most effective marketing channels to date. For more information visit www.mobilemarketingwatch.com or follow us on Twitter @mobileMW.