The winning campaigns are as follows:
- Campari, "Moments That Matter"—Total Campaign Spending Between $500,000 and $1 Million
- Campari, "Moments That Matter"—Best Use of Mobile Spending Between $500,000 and $1 Million
- Dove, "Love Your Curls"—Best Use of Social Media Spending Between $2 Million and $4 Million
- Jaguar, "The Art of Performance Tour"—Best Use of Branded Content/Entertainment Spending Between $2 and $4 Million
More details on each program can be found in Adweek here.
This is the third consecutive year that Adweek has honored Mindshare NA in its Media Plan of the Year Awards, with previous wins for the agency's work with Dove on #SpeakBeautiful (2015) and with Land Rover on "Driven to Another Level" (2014).
In addition, just a few weeks back, the winning Campari "Moments That Matter" campaign also won the Mobile category in Adweek's Project Isaac Awards, after being short-listed at Cannes Lions earlier this year.
Growth and Accolades for Mindshare NA
These latest accolades follow numerous other honors for Mindshare NA, including shortlists at the IAB MIXX Awards, the MMA's Smarties, the OMMA Awards, and Digiday's Top Boss Awards, as well as wins at the Effies Awards, Cynopsis Media's HR and Rising Star Awards, Broadcasting & Cable's Top Media Planners, MediaPost's Marketing Automotive Awards, Advertising Age's 40 Under 40, and many more.
These wins also come on the heels of new growth at Mindshare NA. Just recently, the agency expanded its dedicated e-commerce and retail unit into Chicago, as well as appointing a new Chicago Digital Investment Lead and a new West Coast Lead—after opening up an office in San Francisco.
Mindshare is a global media agency network with billings in excess of US $34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at Mindshareusa.com or MindshareInTheLoop.com and follow us on Twitter @Mindshare_NA and facebook.com/MindshareNA.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com. Follow @GroupMWorldwide on Twitter. Follow GroupM on LinkedIn: https://www.linkedin.com/company/groupm
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SOURCE Mindshare North America