Aegis Media Appoints Angela Courtin EVP, Content & Convergence Former MTV and MySpace Executive to Spearhead Branded Entertainment and Content Strategies across Aegis Media Group
NEW YORK, July 12, 2011 /PRNewswire/ -- Aegis Media North America today announced that Angela Courtin has joined the company as EVP of content and convergence. In this newly created position, Courtin will work across all of Aegis Media's agencies, including Carat, Isobar, Vizeum, Posterscope, Epic and iProspect, to extend the group's leadership in using branded entertainment and content to forge closer connections between brands and consumers.
Recognized for her groundbreaking work at MTV and MySpace, Courtin has developed key relationships with Fortune 500 companies and premium content creators to execute game-changing marketing strategies. Courtin's entertainment background, combined with her understanding of advertisers' need to deepen brand engagement, enable her to merge audience, narrative and brand into new, compelling forms of marketing communications.
"Angela brings a critical skill set to our organization that we want to leverage and grow across all our businesses," said Nigel Morris, CEO of Aegis Media Americas. "She has a keen understanding of the new models of content production and distribution, as well as high level marketing and data expertise. Content is one of the key areas of change in our industry and drivers of convergence; consequently, brands are looking to produce and align themselves with different forms of content in new and innovative ways, and Angela is a true expert in this area."
Courtin was most recently with MTV as co-head of Integrated Marketing where she oversaw all marketing across MTV's suite of brands, including the flagship channels and related websites, as well as MTVu and MTV Mobile. Before MTV, she headed up Marketing, Entertainment and Content at MySpace. She led the marketing, entertainment, content, branding, promotions and events teams with the objective of increasing growth, public awareness and revenue for the company. Courtin is a recognized expert and frequent speaker on the role of social media in branding today.
"I am thrilled to be joining such a visionary group that places innovation and convergence at the center of this evolving media landscape," said Courtin. "Whether we look at the content space as media communication specialists, content producers, digital marketers or lifestyle and experiential experts, being able to advise clients from a content-centric perspective and partner with leading media players to produce more innovative and effective forms of brand expression is going to be a source of advantage and a core requirement."
Follow Angela Courtin on twitter at http://twitter.com/AngelaCourtin.
Notes to Editors:
About Angel Courtin
Prior to her executive roles with MTV and MySpace, Courtin also served as associate producer on HBO's Big Love and worked for Knollwood Productions in development. Before HBO, she served as MTV's Vice President of Rock the Vote. Courtin brought civic participation and voter empowerment to young people across the country by creating a successful marriage between MTV's Choose or Lose campaign and corporate America. Her work in politics spans the beltway, from the Human Rights Campaign to the Democratic National Committee. Since 2007, Courtin has served as President of the Board of Outfest, Los Angeles' Gay & Lesbian Film Festival. Her work was recognized in 2004's Out Magazine's OUT 100, the annual list of the year's most interesting, influential and newsworthy LGBT people. She has been a guest lecturer at Harvard Business School and the USC School of Media Studies. Courtin was named one of Power Up's 10 Amazing Gay Women in Showbiz and selected as the recipient of the Spears School of Business Outstanding Young Alumni Award and named one of Oklahoma State University's top 50 MBA alumni of the past 50 years. Courtin earned her B.S in Civil Engineering and an MBA from Oklahoma State University.
About Aegis Media North America
Aegis Media, part of the Aegis Group plc, has unified some of the world's leading marketing and media services brands to help create measurable competitive advantage for clients in the converging media and communications world. Globally, our group is built around five network brands including Carat and Vizeum (both delivering full service Communications Planning and Media Buying), Isobar (Creative and Communications), iProspect (Performance and Search Marketing) and Posterscope (Out-of-home Planning and Buying).
In North America, the group is enhanced by regional best-in-class specialists including Team Epic (Sports Lifestyle and Experiential Marketing) and Copernicus (Marketing Consulting).
SOURCE Aegis Media North America