Aegis Receives Frost & Sullivan's Product Differentiation Award for Unique Social Media Engagement Solution - Aegis LISA(n)

Nov 19, 2013, 06:50 ET from Aegis Limited

MUMBAI and DALLAS, November 19, 2013 /PRNewswire/ --

  • Recognized at the 2013 Frost & Sullivan North America Growth, Innovation and Leadership (GIL) Awards Gala, based on Aegis LISAn - the company's digital and social media engagement solution
  • Formally launched in August 2012, Aegis LISAn is a comprehensive social media engagement solution that is built on four distinct components Technology, Analytics, Execution and Domain Expertise

Aegis Limited, a global outsourcing and technology services company, announced today that it has been honored with the 2013 North America Product Differentiation Excellence Award by global consulting firm Frost & Sullivan. Frost & Sullivan recognizes Aegis for its significant investment in a unique digital and social media engagement tool - Aegis LISAn. Aegis LISAn enables companies to include social media interactions as a strategic channel in the customer experience eco-system.

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Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

Aegis' Award has been evaluated based upon the Frost and Sullivan Decision Support Matrix for Product Differentiation Excellence encompassing various parameters for customer experience and contact management. These include quantitative and qualitative measurements for unique product features and functionality, product quality and competency, customizations, ability to match with target markets and brand recognition.  

"Social and digital media is changing the way brands and customers connect. It is measuring and managing the entire customer lifecycle journey from initial awareness to total engagement," said Sandip Sen, Global CEO at Aegis Limited. "Brands can optimize this journey by executing on a meaningful and relevant social media strategy. This way you can leverage sales, service, business intelligence and brand management opportunities."

"Aegis LISAn is a unique market offering, focused around integrating social and digital media. It is a powerful customer contact solution that provides an expanded level of consumer and business insights," says Frost & Sullivan Principal Analyst Michael DeSalles. "Aegis LISAn provides the ability to listen, interact, socialize and adapt with the online community of a brand via a single social media solution."

As per the Frost and Sullivan evaluation, Aegis LISAn offers a multitude of benefits to its client base, including business flexibility, access to qualified labor, reduced costs, and access to state-of-the-art technology. It is designed with built-in customer engagement, business intelligence and analytical capabilities to gain insights into the context of both "to the brand" and "about the brand" conversations. It also identifies business opportunities on a real-time basis.

With a history of more than three decades in delivering Customer Lifecycle Management solutions, Aegis is already working with more than 12 large companies in the area of social and digital media engagement. This includes client engagements in the telecom, automobiles, BFSI, and retail and travel sectors.

Aegis LISAn is being offered as a modular solution, through which clients can choose an end-to-end digital and social media engagement solution or select a part (Listening, Interacting, Socializing and Adapting) in accordance with their strategy. In this sense, Aegis reinforces its position as a value enabler to companies that can leverage customer insights.

When it comes to a differentiated social media solution, Frost & Sullivan believes that Aegis offers its customers a level of choice, performance, and measurement that simply isn't available from competing customer contact outsourcing providers. To learn more about the 2013 Frost & Sullivan Product Differentiation Recognition and Aegis Social Media Engagement Solution - Aegis LISAn, please access the award write-up through the link below.

About Aegis

Aegis is a global outsourcing and technology company committed to impacting clients' business outcomes by focusing on enhancing customer experience across all touch points and channels. Aegis was founded 30 years ago in the US and now has operations in 56 locations across 13 countries with more than 55,000 employees. Aegis services over 300 clients from verticals such as Banking and Financial Services, Insurance, Technology, Telecom, Healthcare, Travel & Hospitality, Consumer Goods, Retail, and Energy & Utilities. The company is wholly owned by Essar, a USD 39 billion conglomerate. For more information, write to us at or visit

Aegis media contact

Aegis (Global)
Danveer Bhasin, Associate Vice President, Global Marketing and Strategy

Aegis (Americas)
Kevin Nolan, Sr. Director and Head of Marketing (Americas)

SOURCE Aegis Limited