Affectiva builds world's largest emotion analytics repository with 2 million faces analyzed
WALTHAM, Mass., Oct. 28, 2014 /PRNewswire/ -- Affectiva®, the global leader in emotion analytics and insights, today announced that it has accumulated emotion analytics from more than two million faces across 80 countries, resulting in 7+ billion emotion data points. Derived from over 15,000 media tests, this first-ever emotion repository offers researchers deep intelligence into human emotion, enabling them to more accurately understand consumers' unfiltered and unbiased emotional reactions to brands, advertising, TV pilots, movie trailers and other video content.
"The rapid adoption of Affectiva's flagship technology, Affdex®, has allowed Affectiva to double the size of its emotion data repository in just 11 months," said Rana el Kaliouby, Co-Founder and Chief Science Officer at Affectiva. "With this repository Affectiva has the only robust normative database of emotion responses that can be filtered by market, region and demographic profiles, and by industry and product categories." These norms empower brands and media and entertainment companies to normatively assess their content with respect to other content in their category or market. For example, the data shows that in the US, advertisements for pet care and baby care products elicit the highest emotion engagement whereas in Canada it's cereal ads. Moreover, ads for pharmaceuticals, games and energy companies garner the least engagement in the US.
Affectiva's emotion repository also provides an excellent representation of the wide variety of emotional expressions gathered from people all over the world, providing insight into how people emote differently based on geographies. Affectiva uses this emotion data to continually improve its emotion metrics, ensuring they can accurately capture nuanced facial expressions gathered in the most demanding circumstances "in the wild"--and to account for cultural variations. Affectiva's robust emotion classifiers also boost accuracy and reduce cost by preserving panelist incidence rates in challenging real-world situations.
ABOUT AFFDEX -- Affdex, Affectiva's flagship technology, captures consumers' spontaneous emotional responses to video stimuli, when they opt-in to be recorded. Designed for online, mobile or on premises use, Affdex works with a standard device camera and internet connection, and employs advanced computer vision and machine-learning algorithms within a scalable cloud based infrastructure to identify peoples' emotions. Affdex enables brands, media and entertainment companies, market research firms and creative agencies to optimize advertising, movie trailers and other media content by better understanding the emotional engagement of consumers to their brands, messages and content.
ABOUT AFFECTIVA -- Affectiva is the leader in delivering emotion analytics and insights on a global scale. Its flagship product, Affdex, delivers cost-effective, scalable emotion analytics to Fortune 500 companies, market research agencies and entertainment and media publishers. Based on the world's largest emotion metrics database, Affectiva's technology has become the standard for real-world accuracy and relevance in consumer insights. For more information, visit www.affectiva.com
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SOURCE Affectiva
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