SANTA CRUZ, Calif., Sept. 20, 2012 /PRNewswire/ -- AffiliateTraction, the largest multi-national affiliate marketing agency, has partnered with LashBack to power value-added email compliance. LashBack's service gives top Internet retailers peace of mind and publishers more opportunities by identifying CAN-SPAM and other compliance violations.
AffiliateTraction and LashBack are committed to being on the cutting edge in digital marketing. After extensive testing and integration, AffiliateTraction is pleased to partner with LashBack in offering a service that provides transparency on publisher emails promoting retailers' products. AffiliateTraction chose LashBack because of its comprehensive results and solid reputation.
AffiliateTraction goes beyond traditional performance marketing agencies to employ leading technologies that foster responsible, sustainable revenue growth for retailers. The objective is to provide clients with the ability to allow affiliates to safely engage in email marketing. LashBack provides their Compliance Monitor service and AffiliateTraction manages the data on behalf of its clients.
Greg Shepard, CEO of AffiliateTraction, stated, "Large Internet retailers are wary of permitting affiliate publishers to promote via email which reduces opportunities for both the retailer and the affiliate. Retailers will often 'close' the email policy, terminating an entire channel of marketing, to ensure their brand equity is not compromised, but this undermines the channel's revenue. The solution is not to cut, but to make them safe to engage in."
LashBack CEO Peter Wilson explained how LashBack is a perfect fit for AffiliateTraction, "LashBack is unique because it provides a 'closed-loop' on commercial email messages being sent to millions of consumers each day, including sending practices and header information. By harnessing the power of LashBack's service, AffiliateTraction is allowing clients to drive new revenue safely with email. Our focus is partnering with industry leaders to ensure that email marketing is done the right way. We are pleased to work with AffiliateTraction as part of their effort to deliver best practices and full-market coverage to their list of top tier clients."
AffiliateTraction offers affiliate marketing services including multi-network management, campaign implementation, and affiliate publisher development to increase online exposure and sales for prominent online retailers in the performance marketing channel. The service has recently worked to seamlessly integrate value-add services to further develop a comprehensive solution to affiliate program implementation, growth and management.
LashBack provides full service email compliance solutions in the form of web-based applications to online advertisers, agencies, and email service providers. Harnessing the power of proprietary data relationships, LashBack focuses on brand protection tailored to meet specific advertiser email policies as well as commercial email regulatory compliance.
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