AffiliateTraction Partners with TheFind to Offer Top Fashion Merchants a Glimpse Into the Future of Facebook 'Like' Shopping
SANTA CRUZ, Calif., Aug. 7, 2012 /PRNewswire/ -- AffiliateTraction, a multi-national affiliate marketing agency, is working closely with shopping technology company TheFind to bring AffiliateTraction's top fashion clients to Glimpse, a new social shopping app and website created by TheFind.
Glimpse is the first cross-platform rich media experience that pairs social shopping with the browse and discover nature of print catalogs. Based on HTML5, Glimpse dynamically displays customized results for shoppers based on social information from Facebook "Like" actions. Unique to Glimpse is its ability to use this data to pre-populate a set of items, creating an endless stream of fashion trending. It's the only shopping site that crawls the web for every item for sale in every store. By mashing this data with Facebook, Glimpse can customize results based on stores, brands, styles, and products users are most likely to be engaged by.
Usher Lieberman, Director of Corporate Communications for TheFind: "Glimpse is what online shopping should be. It's social, it's personal, it's useful, it's easy, and it's fun. It is the only site that can mash all of online retail together with all of Facebook along with most offline catalogs to create a true shopping app that is social by design." Lieberman also stressed that AffiliateTraction's portfolio contains several brands that contribute to Glimpse's Trendsetter program, allowing retailers to "Like" items in their product feeds that are then featured in their Glimpse Trendsetter profiles. AffiliateTraction will manage these profiles for their clients, thereby adding value to their comprehensive performance marketing services.
Greg Shepard, CEO of AffiliateTraction, stated, "TheFind has proven to be a valuable publisher for our top-brand equity fashion retailers, who value unique ways to improve customers' shopping experiences while increasing revenue and support for their brands. TheFind has managed to leverage 'Like' data from social media giant Facebook, while working with the Internet Explorer team at Microsoft to produce a truly cross-platform, socially driven shopping experience. Glimpse is not only easy-to-use, it is beautifully executed."
AffiliateTraction is a full-service performance-marketing agency that specializes in incubating, managing, growing, and promoting affiliate programs for top Internet retailers and is the largest agency of its kind in the United States. Founded in 2000 by Greg Shepard, CEO, AffiliateTraction is retained by mid-market to enterprise-level organizations to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships.
About TheFind, Inc.
TheFind's patented search, browse and discovery technology is expanding the eCommerce landscape through social, mobile and tablet commerce innovations. These include the Facebook timeline app Glimpse by TheFind, TheFind Mobile barcode scanning app for smartphones, the popular tablet app Catalogue by TheFind, along with the comprehensive shopping search engine, TheFind.com. Ranked number 12 on the 2010 Inc. 500 list of fastest-growing private companies, TheFind was founded in 2005, venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures and is a San Francisco and Silicon Valley-based company.
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