Affinion Loyalty Group Simplifies Behavior Based Rewards Delivery Launches MotivEngine(SM), an enhanced version of their Customer-Centric Incentives Delivery Platform that Allows Brands to Reward Specific Behaviors and Engage Disenchanted Customers

RICHMOND, Va., Oct. 2, 2012 /PRNewswire/ -- Recent studies by the RightNow Customer Experience Impact Report found that "89 percent of consumers began doing business with a competitor following a poor customer experience but 92 percent of the same group said they would be willing to go back to a company after a negative experience if they got an apology."

To assist companies in providing a superior customer experience, Affinion Loyalty Group launches an enhanced version of their incentives delivery platform, MotivEngine.  New features ensure a simple to use, behavior-based rewards and incentives delivery platform that offers companies the ability to rapidly fix a mistake or reward positive customer behavior. Companies that leverage MotivEngine are able to access a robust catalog of gift cards, digital goods, and merchandise rewards to use as incentives.

"More than ever before, the highly-connected, fast moving world we live in requires companies to be able to create an engaging, valuable and memorable customer experience," said Mike McDonnell, Vice President of Product Management and Client Solutions. "Whether trying to mitigate a poor customer service experience or incenting a desirable behavior, MotivEngine connects your customers to your brand through positive reinforcement."

MotivEngine makes it easy for companies to enhance and maintain their most important asset – a strong reputation rooted in great customer service. This fully customizable engagement suite is available to companies immediately.

About Affinion Loyalty Group: 
Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

SOURCE Affinion Loyalty Group

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