Affordable Healthcare Act Creates Opportunity for Marketing & Communications Professionals
Speakers from Cleveland Clinic, Makovsky, Google, Bayer Corporation, among others, to discuss evolving marketing and communications strategies in the changing face of healthcare.
NEW YORK, July 11, 2013 /PRNewswire/ -- With many of The Affordable Healthcare Act's (ACA) provisions set to go into effect January 1, 2014, the public will look to trusted sources for advice and information more than ever before as they navigate the most impactful healthcare legislation since Medicare and Medicaid.
PR Newswire & Business Development Institute's upcoming The Future of Healthcare Communications Summit, on July 24, 2013 at 8:00AM ET, is designed to demonstrate the unique opportunity this change in legislation creates for pharmas, hospital groups, insurers, medical device companies and healthcare agencies to become trusted communications resources for patients, caregivers and healthcare professionals. As many brands are faced with making the shift from a product focused marketing model to operating as a content source, the summit will focus on how leading brands are using big data, digital, mobile and social to craft innovative marketing and communications strategies that improve outcomes and put patients first.
The summit will address the following questions:
- What are the best case studies that illustrate innovative communications that help patients with their personal health management?
- What do healthcare communicators need to know about the many parts of ACA that go into effect January 1, 2014?
- What are the examples of how big data is fueling better communications resulting in improved patient outcomes?
- How is the growing trend of mobility changing the game in healthcare communications both with healthcare professionals and consumers?
- How do healthcare brands make the shift from product marketers to trusted content providers?
George DeTorres of MultiVu's healthcare team is slated to introduce keynote speaker Paul Matsen, Chief Marketing & Communications Officer, Cleveland Clinic, who will face the ACA head-on in his presentation The Affordable Care Act Challenge: Marketing Strategies for Success.
PR Newswire is offering members a special discounted rate of $175 with promo code PRN.
To register for the event, click here: http://bit.ly/prnhealthcaresummit.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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