DUBLIN, May 5, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Automotive Lubricants for Africa - Brand Awareness, Market Share, Sales Channel Analysis and Market Size & Forecast to 2020" report to their offering.
The Africa automotive lubricants market is projected to be worth 763,781.6 kilo liters by 2020, registering a CAGR of 3.5% between 2015 and 2020. The rapid growth in the automotive sector, driven by improved living standards and increased purchasing power of consumers, is a key factor driving the automotive lubricants market in the region.
For most countries, hoardings & banners capture the maximum share in brand promotion channels for the African automotive lubricants market. This is because it is the convenient medium to reach out to the end users. TV commercial is the next preferred promotion channel with leading position in few countries.
TV commercials help in spreading awareness about new products and also in informing people about the benefits of using right grade of lubricants. On the other hand, digital media has very small share. However, with the growth of information technology and infrastructure, it is projected to be a better medium to reach end users in future.
Behind selection of lubricant brand, margin is the most important factor, followed by price for workshops, garages, and retails. Other important factors are brand awareness, salesman relationship, product range, availability, delivery time, and product quality. For OEM dealership, this preference varies with country. For some countries, lubricants brand that dominate the market with the highest share and the brand with the highest market awareness are different.
- BP PLC.
- Chevron Corporation
- Exxon Mobil Corporation
- Fuchs Petrolub AG
- Idemitsu Kosan Co. Ltd.
- Petrochina Company Limited
- Royal Dutch Shell PLC.
- Sinopec Limited
- Total S.A.
Key Topics Covered:
2 Research Methodology
3 Premium Insights
4 Industry Trends
5 Automotive Lubricants Market in Africa, By Country
6 Competitive Landscape
7 Company Profiles
For more information visit http://www.researchandmarkets.com/research/d7fvjv/automotive
Research and Markets
Laura Wood, Senior Manager
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/africa-automotive-lubricants-market-worth-7637816-kilo-liters-by-2020---increased-purchasing-power-of-consumers-a-key-driver---research-and-markets-300263910.html
SOURCE Research and Markets