After Warehouse Collapses, Beach Road Designs Launches #Kickstarter Campaign to #SaveTheBeachSheet
Husband-and-wife team looks to rebuild following Foxboro warehouse collapse
NEEDHAM, Mass., May 26, 2015 /PRNewswire/ -- Today, Colleen and Bradley Riedl of Beach Road Designs launched their Kickstarter campaign to save The Beach Sheet, their well-received, large beach blanket alternative which blends style, comfort, and convenience for beachgoers around the world. Their campaign became necessary after a disastrous Foxboro warehouse collapse in February destroyed over 80% of their existing inventory.
With the limited budget of a husband-and-wife team, Colleen and Bradley chose to focus their resources on marketing The Beach Sheet, while overlooking insurance for their inventory. With The Beach Sheet now in over 50 retail stores nationwide, sales increasing through their website, and growing social media followings, their strategy seemed to be paying off – until the February collapse.
"At first, launching a Kickstarter campaign to save The Beach Sheet was just a joke between Brad and I," said Colleen. "But by the time our warehouse inventory was declared a total loss, the option really started to make sense. With all of the great reviews and feedback from our customers, we are not ready to give up on our dreams. We'll try anything to save this great product."
To give their Kickstarter campaign the best chance of success, Beach Road Designs is:
- Making their campaign accessible to everyone, with pledge tiers starting from just $1, and offering Early Bird Specials for their fans and Kickstarter supporters, with rewards including The Beach Sheet and other unique items.
- Committing every dollar, of every pledge (as well as their own additional funds) towards fulfilling rewards and replacing their lost Beach Sheet inventory.
- Utilizing the same trusted manufacturer who produced their initial run of Beach Sheets, to minimize any potential risks or delays for their Kickstarter supporters.
You can help #SaveTheBeachSheet and support Beach Road Designs at http://kck.st/1RkLRav. Their 30 day campaign runs now through June 25 at 12:05 PM ET.
About Beach Road Designs: Beach Road Designs is a beach fashion company based in Needham, MA. Founded in 2014, their first product, The Beach Sheet, launched in June, 2014, with 3 different styles (with 4 color options each) to choose from. You can learn more at beachsheets.com, or through social media on Facebook, Twitter, Instagram, and Pinterest.
SOURCE Beach Road Designs
Share this article