AGI Lifestyle Entertainment, first of its kind lifestyle focused management company, grows its brand partnership division and adds to team of development execs
NEW YORK, July 9, 2014 /PRNewswire/ -- After establishing the first lifestyle-centric talent management and production company earlier this year, AGI Lifestyle Entertainment has expanded its ranks by bringing on new hires in several divisions.
Alex Cook has been named Manager of Entertainment and Brand Partnerships at Y Entertainment Group LLC.'s newly formed AGI Lifestyle Entertainment. Among talent and project management, Cook will oversee all branded initiatives and will lead the company's focus as a destination for brands looking for entertainment marketing solutions within the lifestyle space. He will also liaise between Y Entertainment Group's portfolio of companies for entertainment and marketing initiatives. Cook brings 8 years of marketing experience, including 5 from within renowned talent agency WME's commercial department in both Los Angeles and New York offices. He has worked with dozens of Hollywood and lifestyle personalities and managed their partnerships with Fortune 500 companies such as Microsoft, Hasbro, Reebok and PepsiCo, as well as representing innovative companies including Virgin Galactic and The Absolut Company for co-branded and entertainment opportunities.
CEO Kenneth Slotnick explains, "AGI Lifestyle Entertainment will aim to use our broad network of talent and entertainment relationships to provide more than transactional services, but to help service advertising and public relations agencies, brands, personalities and non-scripted projects conceptually, and to help execute innovative partnerships that make sense."
AGI Lifestyle Entertainment has also added exec and manager Liz DeCesare to its original content development team. DeCesare will lead the charge in creative development keeping up with industry trends. Previously at WME for five years in both the scripted and nonscripted areas, Liz has diverse experience which includes cultivating up-and-coming talent in WME's Comedy Group, Branded Lifestyle Group and Theater Departments. "Liz understands the value of establishing successful partnerships across all entertainment platforms. She will work hand in hand with the rest of the AGI Lifestyle team to bring innovative content and groundbreaking talent to the marketplace," said Slotnick.
SOURCE AGI Lifestyle Entertainment