SAN MATEO, Calif., Oct. 5, 2016 /PRNewswire/ -- Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced today that it has doubled new annual contract value (ACV) year-over-year, in addition to expanding its existing customer base. The converged predictive platform for marketing and sales – launched by Lattice in early 2016 – is directly responsible for the growth.
"After having led the market for several years, we are really excited to see the mainstream attention shifting towards AI-based solutions for marketing and sales," said Shashi Upadhyay, CEO at Lattice. "The Einstein announcement from Salesforce is a great step forward, as it will serve to educate the market and signal that predictive solutions are here to stay."
The latest release of Lattice's Buyer Insights is one of the solutions driving the company's momentum. Built on the Salesforce App Cloud, it enables more contextualized sales conversations, reduces sales call prep time and increases productivity. Instead of reps having to log into a company's transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. The new capabilities include:
- Whitespace Tracker: Shows the products that a particular account has already purchased and how much has been purchased, and outlines the relevant products that have not yet been purchased. Sales reps can use this interactive dashboard to identify what to sell next.
- Account Health Dashboard: Identifies how much time a particular account has spent with the brand. If there has been a decrease in time, which is often an early indicator of churn, sales reps can rectify any possible issues prior to renewal time.
- Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. companies in a similar industry), so sales reps can easily identify opportunities to expand relationships with their customers.
"The insights we've gained from Lattice are powerful, actionable and driving better results for our business - I highly recommend it," said Cal Bell, Director of Account Management at HireRight.
These new features in Buyer Insights, as well as the launch of Lattice's Predictive Insights Platform earlier in the year, are driving exceptional success and value for Lattice's customers. New customers who are actively increasing conversions and accelerating revenue with Lattice include Sage Software, Tenable Network Security, and Tektronix.
To learn more about how Lattice can help your marketing and sales teams turn predictive insight into action, come visit us at booth #130 at Dreamforce, October 5-7 in the Moscone Center, San Francisco.
Lattice's robust suite of predictive marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice delivers the ultimate in customer value through its experience, precise data and comprehensive solutions for enterprises such as Hootsuite, PayPal, and SunTrust Bank. Lattice is a Salesforce Gold partner, and headquartered in San Mateo, CA. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
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SOURCE Lattice Engines