WASHINGTON, May 10, 2016 /PRNewswire-USNewswire/ -- The American International Automobile Dealers Association (AIADA) today announced the launch of its "You Auto Know" campaign, aimed at highlighting the positive impact America's 9,500 international nameplate dealers have in their local communities and in the U.S. economy.
America's 9,500 franchise dealers are a significant economic engine in the U.S. They provide employment for more than 570,000 Americans in cities and towns across the U.S., creating a payroll of $32 billion and more than half of all light vehicle dealership employment.
"The import label assigned to international franchise dealers—and the brands they sell—is long outdated. The truth is that these dealers employ the majority of all U.S. dealership employees, and in the process provide significant revenue and support in their communities," said AIADA President Cody Lusk. "The You Auto Know campaign will share their stories about their businesses—and the brands they sell—with legislators, the media, and the public."
In 2015, international franchise dealers sold more than 8.3 million vehicles to U.S. consumers, accounting for 59 percent of U.S. auto retail sales. Their brands—including BMW, Honda, Hyundai, Kia, Mercedes-Benz, Toyota, and Volkswagen—built 5.4 million vehicles at their American production facilities last year. While most of these were in turn sold to American consumers, international automakers also exported more than 750,000 U.S.-built vehicles to 140 countries.
For more on the "You Auto Know" Campaign visit youautoknownow.com or follow the campaign on Twitter at @YouAutoKnowNow.
About AIADA: Established in 1970, AIADA is the only association whose sole purpose is to represent America's 10,000 international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, smart, Subaru, Toyota, Volkswagen and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at www.aiada.org.
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SOURCE American International Automobile Dealers Association