BEIJING, Jan.17, 2017 /PRNewswire/ -- The first "BrandZ™ Top 30 Chinese Global Brand Builders" ranking and report was released by WPP and Kantar Millward Brown in collaboration with Google on January 10, 2017. Air China has been named as the 6th most powerful Chinese global brand builder on the ranking and is an enterprise that has won the highest brand power score in China's airline industry.
The 2017 ranking lists the Chinese brands that have most successfully established a presence in overseas markets. Brand Power is the BrandZ™ metric of brand equity, the consumer predisposition to choose a particular brand. To provide insights and recommendations, BrandZ™ uses its analytics capabilities to analyze 270,000 global consumers' perceptions towards over 560 Chinese and non-Chinese brands across seven countries (US, UK, Germany, France, Italy, Spain and Japan) and nine product categories (Consumer Electronics, Home Appliances, Airlines, Ecommerce, Mobile Gaming, Internet Services, Smart Devices, Cars, Online Fast Fashion). The Brand Power (the BrandZ™ measure of consumer predisposition to choose a particular brand) score was calculated to produce the ranking, which mainly reflects overseas consumers' attitudes towards Chinese brands.