ERLANGER, Ky., June 19, 2016 /PRNewswire/ -- Today, Airheads culminated its long-lasting 30th birthday celebration with an epic hometown party in Cincinnati's new Smale Riverfront Park. Attendees enjoyed Airheads candy (of course!), live music, including Unlocking the Truth and Naked Karate Girls, food from local vendors including a custom Airheads dessert from Tom + Chee, and fun activities for all ages.
Airheads kicked off its 30th birthday celebration earlier this year with a new limited-edition birthday cake flavor bar and thousands of birthday gifts. The birthday cake bar is available in the six-pack and 10-pack minis at many retailers. Filled with fun, colorful confetti and delicious birthday cake flavors, these bars not only look like a celebration, but taste just as sweet as the real thing.
"On behalf of everyone at Airheads, we would like to thank the greater Cincinnati region for being an integral pillar of our success. Without your support, the last 30 years would not have been possible," said Rachel Finke Chambers, Brand Director, Airheads at Perfetti Van Melle. "We look forward to celebrating another epic 30 years with our fans, making more memories together and of course more chewy delicious candy."
Candy lovers everywhere still have the chance to instantly win a sweet birthday gift including hats, gift cards, bikes, iPads, GoPros and more. With each purchase of a six-pack or 10-pack minis, simply find the scratch-off card in your pack, scratch to reveal and win! Don't forget to also visit AirheadsEpicBirthday.com to redeem a winning code and learn more about Airheads' 30th birthday. Fans can share pictures, videos and posts of their celebrations with Airheads using the hashtag #airheadsepicbday.
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA and are available in original bar form, chewy and intense bite-sized pieces called Airheads Bites as well as in sour with Airheads Xtremes belts and bites. Airheads are perfect for social gatherings, eating on the go or for a great snack and can be purchased at many convenience, drug, retail, club and grocery stores.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in over 150 countries. Today Perfetti Van Melle is one of the world's largest confectionery groups, marketing highly renowned brands like Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivdent, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/airheads-brings-its-30th-birthday-bash-to-cincinnati-300286842.html