AirTight Launches Retail Wi-Fi Analytics Engine for In-Store Business Intelligence and Customer Engagement AirTight and RSR Research Will Present April 30th Webinar: Wi-Fi as a Competitive Retail Advantage
MOUNTAIN VIEW, Calif., April 24, 2013 /PRNewswire/ -- AirTight® Networks, the global leader in secure Wi-Fi solutions, announced the launch of its retail Wi-Fi analytics engine as part of its cloud-managed AirTight Wi-Fi™ solution for multi-unit retail. Using AirTight Wi-Fi, retailers can provide not only reliable in-store Wi-Fi for employees and guests, but also repurpose the same infrastructure to obtain Wi-Fi analytics using the built-in Wi-Fi monitoring capability. Customer analytics can provide valuable business intelligence, which in turn can be used to increase customer loyalty and satisfaction and increase revenue.
AirTight Wi-Fi analytics reports provide real-time and historical trends such as number of Wi-Fi user devices present in the store, their activity and length of stay, and repeat visitors at a specific store or across a group of stores and during specific times of the day or on a daily, weekly or monthly basis.
"Until now, there has been a large gap between how much retailers know about their online customers and how little they know about them when they are in the store," said Kaustubh Phanse, Chief Evangelist and Principal Wireless Architect at AirTight. "With the business intelligence from in-store Wi-Fi analytics, retail marketing and operations departments can use AirTight's customizable guest Wi-Fi captive portals for localized marketing, e.g., to push coupons, announce daily specials, and encourage customers to register their information to participate in localized opt-in marketing programs, creating a seamless and engaging customer experience."
AirTight Wi-Fi can be centrally managed using AirTight's HTML5 management console. Store operators can manage hundreds or even thousands of stores all from a single interface and deploy value-added services over AirTight Wi-Fi to improve store efficiency and enhance the customer experience by offering Guest Wi-Fi, line busting applications, mobile POS and in-store kiosks. Because AirTight Wi-Fi has the industry's top rated wireless IPS embedded in the access point and is centrally managed, it offers retailers the added benefit of automated PCI wireless scanning.
"Recent research by RSR found that the lack of a wireless infrastructure on the selling floor is one of the biggest inhibitors to improving the in-store experience. Almost 40% more retail winners than all others see mobile as a way to better understand consumers' new paths to purchase," said Steve Rowen, analyst at RSR Research. "Our data is showing us as well that as budgets are starting to free up, retailers are eager to adopt the mobile devices they so desperately need to catch up to their customers. The majority of retailers who had adopted Wi-Fi for in-store applications reported various business benefits in terms of better employee support, improved customer experience, increased revenue and reduced costs. Indeed, enhancing the overall brand is precisely how retailers should be viewing the tremendous value that new mobile technologies afford,"
On April 30th at 11 A.M. Pacific, AirTight will present a Webinar with Steve Rowen from Retail Systems Research (RSR). Topics covered include:
- How the best retailers treating store technologies differently than their competitors;
- Getting past the 'fear of showrooming';
- What role Wi-Fi plays in helping stores compete with channel-blind consumers;
- How reliable in-store Wi-Fi can allow you to deploy applications to increase employee efficiency; and
- Using social Wi-Fi and guest analytics to increase customer loyalty.
For more information about the Webinar or to register, follow this link: "Wi-Fi as a Competitive Retail Advantage"
About AirTight Networks
AirTight Networks is a global provider of secure Wi-Fi solutions that combine its patented and industry-leading wireless intrusion prevention system (WIPS) technology with the next generation cloud-managed, controller-less Wi-Fi architecture. This unified approach allows enterprises for the first time to benefit from Wi-Fi access while concurrently protecting their networks 24/7 from wireless threats at no additional cost. AirTight's customers include global enterprises across virtually all industries and range from those who overlay AirTight WIPS™ on top of other WLAN solutions, to those who leverage the AirTight Cloud Services™ to rollout and manage AirTight Wi-Fi™, WIPS, and regulatory compliance (e.g., PCI) across tens of thousands of locations from a single console. AirTight owns the seminal patents for wireless intrusion prevention technology with 29 U.S. and international patents granted, and more than 20 additional patents pending. For more information, please visit: www.airtightnetworks.com.
AirTight is a registered trademark of AirTight Networks, Inc. AirTight Networks, the AirTight Networks logo, AirTight Wi-Fi are trademarks. All other trademarks are the property of their respective owners.
SOURCE AirTight Networks