AJ Khubani to Receive ERA Lifetime Achievement Award at 2015 ERA D2C Convention
Celebrated TeleBrands Founder-CEO To Be Honored For His Unparalleled Achievements and Commitment to Direct Response Television Marketing Industry
FAIRFIELD, N.J., Sept. 3, 2015 /PRNewswire/ -- The Electronic Retailing Association (ERA) announced that AJ Khubani, Founder and CEO of TeleBrands Corporation, will be honored with the prestigious 2015 ERA Lifetime Achievement Award during a special presentation at the Moxie Awards Gala this October. The signature event of the Electronic Retailing Association's annual ERA D2C convention is set for October 6-8 at the Wynn Las Vegas Hotel. The ERA D2C Convention is the industry's largest annual gathering for the global direct-to-consumer category, attracting attendees for three days of high-level networking, business-building sessions, and two exhibition floors filled with the most powerful companies in electronic and digital direct response. The Moxie Awards Gala, held on October 8 from 7pm-9:30pm, honors the year's best direct response television campaigns covering a number of categories spanning every aspect of the industry including television, radio, online, and multichannel.
The ERA Lifetime Achievement Award is awarded to a deserving member whose career achievements have had a profound impact on the industry. Khubani joins a list of Lifetime Achievement Award honorees such as industry luminaries Collette Liantonio, Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey and Ron Popeil.
"I am honored to be recognized as the 2015 ERA Lifetime Achievement Award recipient," said TeleBrands President and CEO AJ Khubani. "We've built a company around developing products that help everyday people solve common household problems and I am proud to have been a part of growing an industry where that is the prevailing goal."
"AJ Khubani has built a formidable business, has contributed immeasurably to our industry and is among an elite group of corporate executives that have gone on to become celebrated household names. He is an innovator and a visionary. He defines entrepreneurialism. His gift for recognizing the potential of an invention, and his unparalleled prowess in creating one product sensation after another over the decades has forever earned him a special place in the history of direct response marketing. We are extremely proud to name AJ Khubani as this year's Lifetime Achievement Award recipient," said ERA President and CEO Julie Coons.
AJ Khubani founded TeleBrands Corporation in 1983 during his senior year of college. The company is thriving with well-known products such as the PedEgg, Hurricane Spin Mop, and the Pocket Hose and has a 32 year history of such hits as Ambervision sunglasses, Smart Mop, Safety Can, Static Duster, Audubon Bird Clock, Abflex and Windshield Wonder, to name a few. TeleBrands has successfully launched over 200 hit products over the years, the most in the history of the DRTV industry according to JW Greensheets, a leading industry monitoring service.
Khubani is credited with designing the well-known, red "As Seen on TV" logo that was used for the first time on his Ambervision retail package – the product that started it all for TeleBrands. Beginning in 1990, TeleBrands began a campaign to persuade every major retail chain in the country to create a new "As Seen On TV" department and to assign a single buyer to the category. As a result of this effort, "As Seen On TV" departments at retail chains are the single largest channel of distribution and profit center for most DRTV companies today.
Khubani appears regularly on major national media and his extensive on camera experience led to his being cast as a featured guest star on the Discovery Channel hit show Pitchmen. AJ travels across the country for TeleBrands Inventors Days, meeting at-home inventors via consumer product pitch-a-thons. In the retailing industry, the "Vendor of the Year Award" is a highly respected and sought after honor for excellence bestowed on less than one percent of all consumer product companies. TeleBrands has received four such awards from CVS Pharmacy, Dollar General and 2 from Target Stores alongside such legendary companies as Procter & Gamble and AstraZeneca.
Previously, he was noted as one of the "25 Most Influential People in DRTV." The Electronic Retailing Association honored TeleBrands as its "2013 Marketer of the Year." Khubani is also a member of the Foundation for Free Enterprise's Hall of Fame, and the NJ Advertising Hall of Fame. In his spare time, AJ raises money for Children's Hope India, serves on the boards of ARC, the UIA, and the Business Advisory Board at Montclair State University and has chaired the Entrepreneurial Engineering program at Princeton University.
For more information about the Moxie Awards Gala or to purchase tickets, please visit http://www.retailing.org/moxies/.
About the Moxie Awards: The ERA Moxie Awards Gala is direct response marketing's premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit http://www.retailing.org/moxies/.
About the 2015 ERA D2C Convention: The Electronic Retailing Association's 2015 ERA D2C Convention is the 22ND annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature attendees from across the U.S. and around the world, exhibitors from all areas of direct response marketing, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.retailing.org/d2c/.
About the Electronic Retailing Association: The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.
SOURCE TeleBrands
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