Alcopop-Free Zone™ Marin Advances as San Rafael City Council to Vote on Resolution of Support Youth Rally to Ask Albert Park 7-Eleven to Stop Selling Alcopops

What:             

Rally, News Conference, March, and City Council Meeting

When:            

Tuesday, September 4, 2012, 5:30 p.m.

Where:           

703 B Street, San Rafael, CA 94901

Who:              

Supporters Include:    

• Alcohol Justice

• Albert Park Neighborhood Alliance

• Andy's Local Markets

• Being Adept

• Families for Safer Schools

• Marin County Advisory Board on Alcohol & Other Drug Problems

• Marin County Dept. of Health & Human Services Prevention Hub

• Marin County Pharmacists Association

• Novato Blue Ribbon Coalition for Youth

• Novato Police Department

• Pharmacist Planning Service, Inc.

• Santa Margarita Neighborhood Association

• San Rafael Community Coalition

• Sober Living in Mill Valley

• Twin Cities Coalition for Healthy Youth

• United Market

• YMCA – Marin County Youth Court

• Youth Leadership Institute

• Youth for Justice

Why:  

Youth-attractive alcopops, or flavored malt beverages (FMBs):      

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda

• Are packaged in brightly-colored cans, similar to energy drinks

• Are priced low enough to effectively target underage drinkers, especially young women

• Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts

• In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker

• Encourage underage consumption which leads to serious alcohol-related harm

Media Availability:   

For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492

More Information:  

www.AlcopopFreeZone.us

Contact: 

Michael Scippa 415-548-0492

Jorge Castillo 213 840-3336