OREM, Utah, Sept. 12, 2016 /PRNewswire/ -- Alder successfully serves and protects its tens of thousands of customers and has been doing so for nearly a decade. Its vision is to provide customers with the highest quality security, life safety and home automation products that gives them the freedom to live their lives with confidence. Alder's significant year-over-year growth is attributable to its high level of customer satisfaction. Alder trains its sales personnel to employ the highest ethical and compliance standards.
With Alder's over eighty thousand customers, a recognized consumer complaint business has received less than 60 unsubstantiated complaints related to advertising and sales practices (equal to one complaint for each 1,500 customers, or a 99.9% customer satisfaction ratio)—100% of which have been resolved.
Inside Edition recently aired a biased and factually inaccurate story that purports to "expose" an Alder sales representative engaging in deceptive sales practices. In February 2015, ADT sued Alder for alleged deceptive sales practices, and after the jury heard all the facts, Alder won on all counts. In February 2016, the Eleventh Circuit Court of Appeals validated the jury's conclusion that Alder's representatives used ethical sales practices. (http://www.securitysystemsnews.com/article/adt-loses-appeal-case-against-alder-formerly-apt).
Alder believes the timing of Inside Edition's inaccurate and misleading claims is no coincidence as we believe ADT contributed to the story. The story was designed to deflect attention away from ADT's loss and a poor attempt to bully the American business owner to stifle competition.
Questions should be referred to Adam Christian, CLO, Alder @ email@example.com.
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