ALDI Earns Coveted Parent Tested Parent Approved™ Seal of Approval
ALDI Exclusive Lullabies Brand Moist Wipes Recognized
BATAVIA, Ill., Oct. 25, 2012 /PRNewswire/ -- ALDI is excited to announce that its exclusive Lullabies brand Moist Wipes have been awarded the Parent Tested Parent ApprovedTM Winner's Seal of Approval. PTPA Media has North America's largest volunteer parent testing community, with more than 40,000 parents and was rated the Most Trusted Seal by 22,000 parents.
Consumers looking for high-quality products and services can rest assured when they see the PTPA Winner's Seal of Approval that it is evidence of a product's excellence as evaluated by unbiased parent testers.
The ALDI Lullabies Moist Wipes were among many entries from across North America competing to earn the PTPA designation. Independent parent volunteers evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the PTPA Media Seal of Approval quickly has gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.
"We are pleased that PTPA Media has recognized ALDI Lullabies Moist Wipes as Parent Tested Parent Approved," said Chuck Youngstrom, president, ALDI. "We work hard to ensure that ALDI exclusive brand products meet or exceed the national name brands on quality, and this further proves that award-winning products do not have to come with a high price tag. People would not keep coming back to ALDI, if we didn't offer exceptional, premium products. "
Being honored with the influential Winner's Seal of Approval is a huge achievement for a product geared toward families, children or parents, according to PTPA Media Inc.
"At PTPA Media, we are proud to play a role in certifying innovative products that families can trust," said Sharon Vinderine, CEO and founder of PTPA Media Inc. "When consumers search for our Seal of Approval on product packaging and websites, they are essentially searching for validation from their peers. Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless."
About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,200 U.S. stores in 32 states, primarily from Kansas to the East Coast. More than 20 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,400 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For more information about ALDI, visit www.aldi.us.
About PTPA Media Inc.
PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes. For more information about PTPA Media, visit www.ptpamedia.com.
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